Senior Lecturer

Pôle : Marketing

Nationalités :


  • Marketing Fundamentals at undergraduate level for IBPM / PGE students in Rennes and Rabat (taught in French and English)
  • Non profit marketing at postgraduate level in Rennes • Coaching for development of Business Plans (IBPM students)
  • Marketing Simulations using software
  • Other teaching activities: either French or English
  • Organisation of induction weeks / activities for IBPM students (teambuilding, presentation skills)
  • Coaching of students in Marketing Competitions (eg Concours National de Commercialisation organised by DCF network)
  • Supervision of Graduating Projects at undergraduate and graduate level


  • MA European Management, Cranfield School of Management, UK
  • BA European Studies, Bradford University, UK
  • Diploma Chartered Institute of Marketing, UK

Research interests

  • Consumer behaviour linked to food products
  • Creating value through branding – approach of small businesses in food sector
  • Cause marketing (commercial agreements between for-profit and non-profit organisations)

Work Experience

Intellectual contributions

Refereed Proceedings - Discipline-Based Scholarship

The experience of giving - a theoretical model and research propositions

Auteurs :Armand, J. Publié dans :Academy of Marketing Annual Conference Date :2008