Douglas BRYSON

Senior Lecturer

Pôle: Management and Organisation

Nationalités:

Teaching

  • The International Environment of the Firm
  • European Business Environment
  • International Marketing Management
  • International Strategic Management
  • Technology Management
  • New Product Development
  • The Management of Technology
  • Innovation and Creativity
  • Research Project I (Research Methods)
  • Research Project II (Data Analysis)
  • Change Management
  • Management of Information Systems
  • Information and Knowledge Management.

Qualifications

  • PhD (in progress) Rennes School of Business
  • PhD (in progress), University of Cambridge, UK
  • MBA, University of New Brunswick, Canada
  • BSc, University of Manitoba, Canada

Professional certifications

  • Command of Patrol Class Vessel, 1993
  • Commanding/Executive Officer Mine Warfare Qualification, 1992
  • Promotion to Lieutenant Commander, 1991
  • Tactical Warfare Director Qualification, 1990
  • Promotion to Lieutenant(N), 1989
  • Ship’s Navigating Officer Qualification, 1989
  • Bridge Watchkeeping Certificate, 1987
  • Promotion to Sub-Lieutenant, 1986
  • The Queen’s Commission; Commissioned Officer in the Royal Canadian Navy of the Canadian Armed Forces, 1986

Services

  • Bryson, D. TM: Brand Hate (N° 2557694/35) (2010 – 5 years)

Honours/Awards

Honours

  • 2014: Included as member of « Who’s Who in the World ». Marquis.
  • 2012: Placed in the Top Ten Most Read Articles of WARC in the United Kingdom for 2011. World Advertising Research Council (WARC).
  • 2012: Placed in the Top Ten Most Read Articles of WARC Globally for 2011. World Advertising Research Council (WARC).
  • 2014-2017: Included as member of “Who’s Who in the World.” Marquis.

 

Awards

  • Nomination for Best Paper. The Mystique of Luxury Brands Conference (2016)
  • Editor’s Choice. The World Financial Review ( 2014-2015)
  • Outstanding Research Award. Global Conference on Business and Finance (2011)
  • Bravo Zulu Award. Royal Canadian Navy (1989)

Research interests

  • Consumer Adoption of Technologically-based Products and Services
  • The Social Psychology of Creativity in R&D Teams
  • The Role of Person-Environment Fit as Antecedents to Human Resource Outcomes
  • The Phenomenon of Extreme Negative Affect on Brands: Brand Hate.
  • The Psychology of Luxury Brand Consumers

Work experience

Academic

  • Senior Lecturer, Management and Organization Academic Area, Rennes School of Business (July, 2000 – Present).
  • Lecturer, ESC Rennes School of Business (September, 1994 – December, 1996)

Non-Academic

  • Director of Business Development (Co-founder and co-owner), Back on Track Physiotherapy, UK (July, 1997 – December, 2000)
  • Freelance Consultant, Trendline Market Research (January, 1993 – August, 1994)
  • Maritime Surface Officer, Royal Canadian Navy (Rank: Lieutenant-Commander), Department of National Defense, Canada (June, 1983 – August, 1994)

Intellectual contributions

Refereed Articles Discipline-Based Scholarship

An Exploratory Study of the Adoption of Artificial Intelligence in Burgundy's Wine Industry

Auteurs : Atwal, Glyn, Bryson, Douglas, and Williams, Alistair Publié dans : Strategic Change Date : 2021

Antecedents of Intention to Adopt Artificial Intelligence Services by Consumers in Personal Financial Investing

Auteurs : Atwal, Glyn, and Bryson, Douglas Publié dans : Strategic Change Date : 2021

Antecedents of Luxury Brand Hate in France: A Quantitative Study

Auteurs : Bryson, Douglas, Glyn Atwal, Peter Hultèn, and Heine, Klaus Publié dans : Strategic Change Date : 2021

Antecedents of Luxury Brand Hate in France

Auteurs : Bryson, Douglas, Glyn Atwal, Peter Hultèn, and Klaus Heine Publié dans : Strategic Change Date : Accepted

Developing a Storytelling Experience: The Case of Craft Spirits Distilleries in Chicago

Auteurs : Williams, Alistair, Atwal, Glyn, and Bryson, Douglas Publié dans : International Journal of Wine Business Research Date : 2020

Brand Posting Photos of Luxury Cuisine Online: An Exploratory Study

Auteurs : Atwal, Glyn, Bryson, Douglas, and Tavilla, Valériane Publié dans : British Food Journal Date : 2019

Brand Hate: The Case of Starbucks in France

Auteurs : Bryson, D., Atwal, G. Publié dans : British Food Journal Date : 2019

Posting Photos of Luxury Cuisine Online: An Exploratory Study

Auteurs : Bryson, D., Atwal, G., Tavilla, V. Publié dans : British Food Journal Date : 2019

Lesbian Assessments of Gay Advertising in a French Context: Not Necessarily a Case of la Vie en Rose?

Auteurs : Decubes, Irena, McNamara, Tom, and Bryson, Douglas Publié dans : Journal of Marketing Management Date : 2018

Antecedents of Intention to Use Green Banking Services in India

Auteurs : Bryson, Douglas , Glyn Atwal, Anindita Chaudhuri, and Kartik Dave Publié dans : Strategic Change 25 : 549-565 Date : 2016

Made in India - A New Era for Luxury Brands?

Auteurs : Bryson, D., and Atwal, G. Publié dans : Indian Management Vol. 54(7) Date : 2015

Understanding the Antecedents of Intention to Use Mobile Internet Banking in India: Opportunities for Microfinance Institutions

Auteurs : Bryson, Douglas, Glyn Atwal, Himradi Roy Chaudhuri, and Kartik Dave Publié dans : Strategic Change 24 Date : 2015

Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands

Auteurs : Bryson, Douglas, Glyn Atwal, and Peter Hulten Publié dans : Qualitative Market Research - An International Journal 16. (2013): Date : 2013

Antecedents of Attitude towards the Adoption of Internet Banking in Senegal.

Auteurs : Bryson, Douglas and Glyn Atwal Publié dans : Journal of Innovation Economics 11 Date : 2013

Cross-country differences in attitudes to business associations during the 2007-2010 recession

Auteurs : Hulten, Peter, Andrew Barron, and Douglas Bryson Publié dans : Journal of World Business 47. Date : 2012

European football teams' CSR engagement impacts on customer-based brand equity

Auteurs : Blumrodt, Jens, Douglas Bryson, and John Flanagan Publié dans : Journal of Consumer Marketing 29. Date : 2012

The Impact of Product Packaging on Consumers' Purchase Decisions within a Low Involvement Product Category

Auteurs : Atwal, Glyn, Douglas Bryson, and Peter Hulten Publié dans : Journal of Euromarketing 21 Date : 2012

Brand management: Don't be a victim of brand hate

Auteurs : Bryson, Douglas, Glyn Atwal, and Miriam Dreissig Publié dans : Admap (2010) Date : 2010

Conscience is key to stopping the rise of fashion fakes

Auteurs : Atwal, Glyn, Douglas Bryson, and Johan von Gersdorff Publié dans : Admap Date : 2009

Luxury branded goods need to get back to quality basics.

Auteurs : Atwal, Glyn, Douglas Bryson, and Johan von Gersdorff Publié dans : Admap Date : 2009

Refereed Proceedings Discipline-Based Scholarship

Antecedents of Luxury Brand Hate: An Empirical Study

Auteurs : Bryson, D., Atwal G., Hultén, P. & Heine, K. Publié dans : The Mystique of Luxury Brands Conference, Shanghai, China. Date : 2016

An Exploratory Study on the Impact of Corporate Social Responsibility on Luxury Brand Avoidance in India.

Auteurs : Atwal, Glyn & Douglas Bryson Publié dans : 17th International Conference on Business, Economics, Humanities and Social Sciences, Chicago, USA. Date : 2015

Measuring the Perceptions of Luxury Brands: A Comparison between Finland and the UK.

Auteurs : Atwal, G. & Bryson, D Publié dans : Global Conference on Business and Finance, 6 (1), Las Vegas, USA: The Institute for Business and Financial Research. Date : 2011

The Sport Entertainment Industry and Customer Oriented Brand Management.

Auteurs : Blumrodt, J. & Bryson, D Publié dans : Academy of Management Annual Meetings, San Antonio, Texas, USA: The Academy of Management Date : 2011

Identifying Opportunities For Growth in India: Insights from Zegna

Auteurs : Atwal, Glyn & Douglas Bryson. Publié dans : New Dynamics of Marketing in the Digital Age, Singapore. Date : 2011

Promotional Coupons: A Cross Country Comparison of the Effectiveness of Promotional e-Coupons vs. Traditional Coupons in France and the UK.

Auteurs : Bryson, D., Hudson, S., & Mazel, S Publié dans : International Conference on Corporate and Marketing Communications. Date : 2009

The Relationship between Individuals' Assessment of Corporate Social Performance and Person-Organization Fit

Auteurs : Hudson, S. & Bryson, D Publié dans : Job Satisfaction and Turnover Intentions: An Empirical Study. European Business Ethics Network (EBEN) Date : 2009

Product Packaging Tactics and Strategies within a Low Involvement Category.

Auteurs : Atwal, G., Bryson, D., & Dawson, N. Publié dans : International Conference on Research in Advertising, Antwerp, Belgium, June, 27-28. Date : 2008

Please Hold the Line": Including Readiness to Use as a Predictor of M-Commerce Services Adoption by Consumers in Germany

Auteurs : Bryson, D. & Hudson, S Publié dans : International Conference on Information Systems, Montréal, Québec, Canada: Association for Information Systems (AIS). Date : 2007

The Internationalization of National Institutions: Stories from France's Grandes Ecoles System

Auteurs : Matheny, J., Altman, Y., & Bryson, D Publié dans : Academy of Management Annual Meetings, Denver, Colorado, USA: The Academy of Management. Date : 2002

Factors Promoting Creative Performance in R&D Work Environments. R&D Management Conference, Dublin, Ireland:

Auteurs : Bryson, D. & Matheny, J Publié dans : R&D Management Conference, Dublin, Ireland Date : 2001

Antecedents of Extreme Negative Affect in the Luxury Sector

Auteurs : Atwal, Glyn, Douglas Bryson, & Peter Hultén. Publié dans : uxury and Counterfeiting: Issues, Challenges and Prospects, Geneva, Switzerland. Date : 2011

Books, Monographs, Compilations, Manuals Book

Luxury Brands in China and India

Auteurs : Atwal, Glyn and Douglas Bryson Publié dans : Palgrave MacMillan Date : 2017

Luxury Brands in Emerging Markets

Auteurs : Atwal, Glyn and Douglas Bryson Publié dans : Palgrave MacMillan, 2014. Date : 2014

Chapters, Cases, Readings, Supplements Case

Baume & Mercier: Winning Over the Millennial Consumer

Auteurs : Bryson, Douglas, and Atwal, Glyn Publié dans : The Case Centre, Cranfield University and Babson College, UK. Date : 2021

A Bottle of Cognac: Gift or Bribe?

Auteurs : Bryson, Douglas, and Atwal, Glyn Publié dans : The Case Centre, Cranfield University and Babson College, UK. Date : 2020

Retail and Covid-19: Profits Before Safety

Auteurs : Atwal, Glyn, and Bryson, Douglas Publié dans : The Case Centre, Cranfield University and Babson College, UK. Date : 2020

Managing a Diverse Workforce: Talent Recruitment

Auteurs : Atwal, Glyn, and Bryson, Douglas Publié dans : The Case Centre, Cranfield University and Babson College, UK. Date : 2020

eSports marketing communications strategy for a luxury brand: is it a good idea?

Auteurs : Bryson, D., Atwal, G. Publié dans : The Case Center Date : 2019

Jamier Oliver: a recipe for failure?

Auteurs : Bryson, D., Atwal, G. Publié dans : The Case Center Date : 2019

The Brand Trump

Auteurs : Atwal, G. & Bryson, D. Publié dans : The World Financial Review Date : May-June, 2016

How Brexit got Trumped

Auteurs : Bryson, D. & Atwal, G. Publié dans : The World Financial Review Date : 2016

Decrypting the Aspiring Indian Low-Income Consumer

Auteurs : Atwal, G., Bryson, D., & Parameswaran, A. Publié dans : The World Financial Review Date : March-April, 2015.

Hidesign: The Emergence of a Global Fashion Brand

Auteurs : Atwal, Glyn and Bryson, Douglas Publié dans : Foundations of Marketing by John Fahy and David Jobber, 5th Edition. Global Edition. Date : 2015

Luxury Brands Need to Chart a Course into New Frontier Markets

Auteurs : Atwal, G. & Bryson, D. Publié dans : The World Financial Review Date : July-August 2014

Digital Burberry: Dilemmas in bringing luxury directly to the customer.

Auteurs : Atwal, Glyn and Douglas Bryson Publié dans : Strategic Management: Creating Competitive Advantages, Global Edition. McGraw-Hill Education, 2014. Date : 2014

Fast-Fashion Collaborations: Cheap but Chic

Auteurs : Atwal, Glyn and Douglas Bryson Publié dans : Global Edition. McGraw-Hill Education, 2014. Date : 2014

ERGO: Ethical Crises of a German Insurance Giant

Auteurs : Glyn, Atwal and Douglas Bryson Publié dans : GLOBALENS: The William Davidson Institute, The University of Ann Arbor, MI, USA. Date : 2014

The Luxury Market in Africa – Emerging Consumer Empowerment is Creating a Luxurious Future

Auteurs : Atwal, G. & Bryson, D Publié dans : African Business Review Date : December 2013

Subway in Germany: Sink or Swim.

Auteurs : Atwal, Glyn and Douglas Bryson Publié dans : Principles and Practice of Marketing (7th Edition Date : 2013

Subway Derailed: the Case of Germany

Auteurs : Atwal, Glyn and Douglas Bryson Publié dans : Foundations of Marketing (4th Edition) Date : 2012

Losing Face on Facebook." GLOBALENS: The William Davidson Institute

Auteurs : Atwal, Glyn and Douglas Bryson Publié dans : The William Davidson Institute, Michigan Ross School of Business, 2010. Date : 2010

Crisis Communication: Rat Trap!",

Auteurs : Atwal, Glyn and Douglas Bryson Publié dans : The William Davidson Institute, The University of Ann Arbor, MI, USA. The William Davidson Institute, Michigan Ross School of Business, 2010. Date : 2010

Chapter

Considerations on the Design of a Luxury Footprint for India.

Auteurs : Atwal, Glyn, and Douglas Bryson Publié dans : Luxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung. WeisbadeLuxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung. Weisbaden, Deutschland: Springer Gablern, Deutschland: Springer Gabler Date : 2016

Understanding the Brazilian Luxury Consumer

Auteurs : Diniz, Claudio, Glyn Atwal, and Douglas Bryson Publié dans : Palgrave Macmillan, 2014 Date : 2014

Sugar and Spice: The Rise of the Indian Female Luxury Consumer

Auteurs : Atwal, Glyn, Soumya Jain, and Douglas Bryson Publié dans : Luxury Brands in Emerging Markets. Palgrave Macmillan, 2014. Date : 2014

From Emerging to Sustainable Growth

Auteurs : Bryson, Douglas and Glyn Atwal Publié dans : Luxury Brands in Emerging Markets. Date : Palgrave Macmillan, 2014

The Luxury Landscape in India: Consequences for the Wine Sector."

Auteurs : Kartik, Dave, Glyn Atwal, and Douglas Bryson Publié dans : Palgrave Macmillan, 2014. Date : 2014

The Communication Dilemma

Auteurs : Khan, Shaziya, Glyn Atwal, and Douglas Bryson Publié dans : Palgrave Macmillan, 2012 Date : 2012

Marketing the Trivial: Product Packaging that Works

Auteurs : Glyn, Atwal, Douglas Bryson, and Dawson N Publié dans : Garant Publishers, 2009. Date : 2009

Presentations of Refereed Papers International

An Exploratory Study to Investigate Why People Take Photos of Food on Fine Dining Restaurants

Auteurs : Atwal, Glyn, and Bryson, Douglas Publié dans : Marketing Management Association Spring Conference, Chicago, Illinois. Date : 2018

Antecedents of Intention to Use Green Banking in Germany

Auteurs : Bryson, Douglas, and Atwal, Glyn Publié dans : Marketing Management Association Spring Conference, Chicago, Illinois. Date : 2017

Antecedents of Luxury Brand Hate: An Empirical Study.

Auteurs : Bryson, D., Atwal G., Hultén, P. & Heine, K. Publié dans : The Mystique of Luxury Brands Conference, Shanghai, China. Date : 2016

An Exploratory Study on the Impact of Corporate Social Responsibility on Luxury Brand Avoidance in India

Auteurs : Bryson, Douglas and Glyn Atwal Publié dans : 17th International Conference on Business Economics and Management Date : 2015

Identifying Opportunities For Growth in India: Insights from Zegna

Auteurs : Atwal, Glyn and Douglas Bryson Publié dans : New Dynamics of Marketing in the Digital Age, Singapore, Singapore. Date : 2011

Antecedents of Extreme Negative Affect in the Luxury Sector.

Auteurs : Atwal, G., Bryson, D., & Hulten, P. Publié dans : Luxury and Counterfeiting: Issues, Challenges and Prospects, Geneva, Switzerland. Date : 2011

Measuring the Perceptions of Luxury Brands: A Comparison between Finland and the UK.

Auteurs : Atwal, G. & Bryson, D. Publié dans : Global Conference on Business and Finance. Global Conference on Business and Finance, Las Vegas, Nevada. Date : 2011

The Sport Entertainment Industry and Customer Oriented Brand Management.

Auteurs : Blumrodt, J. & Bryson, D. Publié dans : Academy of Management Annual Meetings, San Antonio, Texas. Date : 2011

Promotional Coupons: A Cross Country Comparison of the Effectiveness of Promotional e-Coupons vs. Traditional Coupons in France and the UK.

Auteurs : Hudson, S., Bryson, D., & Mazel, S Publié dans : International Conference on Corporate and Marketing Communications, Nicosia, Cyprus. Date : 2009

The Relationship between Individuals' Assessment of Corporate Social Performance and Person-Organization Fit, Job Satisfaction and Turnover Intentions: An Empirical Study

Auteurs : Hudson, S. & Bryson, D. Publié dans : European Business Ethics Network (EBEN) Annual Conference, Athens, Greece. Date : 2009

Product Packaging Tactics and Strategies within a Low Involvement Category.

Auteurs : Atwal, G., Bryson, D., & Dawson, N. Publié dans : European Advertising Academy – Icoria, Antwerp, Belgium. Date : 2008

"Please Hold the Line": Including Readiness to Use as a Predictor of M-Commerce Services Adoption by Consumers in Germany

Auteurs : Bryson, D. & Hudson, S. Publié dans : International Conference on Information Systems, Montréal, Canada. Date : 2007

The Internationalization of National Institutions: Stories from France's Grandes Ecoles System.

Auteurs : Matheny, J., Altman, J., & Bryson, D. Publié dans : Academy of Management Annual Meetings, Denver, Colorado. Date : 2002

The Problems and Pitfalls in Pursuing Partnerships in Higher Education

Auteurs : Bryson, Douglas, Stefan Conn, and Sadler, Kelly Publié dans : Annual Network of International Business Schools Conference, Rennes, France. Date : 2002

Factors Affecting the Creative Performance of R&D Teams: Extending Theory on the Influence of the Work Environment

Auteurs : Bryson, Douglas Publié dans : . R&D Management Conference, Dublin, Ireland. Date : 2001

Research Reports

The Influence of the Work Environment on Creative Performance in R&D

Auteurs : Bryson, D., Publié dans : The University of Cambridge, Judge Business School Date : 1998

Grants Research

SMART Project Funding, European Union

Auteurs : Conn, S. & Bryson, D. Date : 2001