BRYSON Douglas

Senior Lecturer

Pôle : Management and Organization

Nationalités :

Teaching

  • The International Environment of the Firm
  • European Business Environment
  • International Marketing Management
  • International Strategic Management
  • Technology Management
  • New Product Development
  • The Management of Technology
  • Innovation and Creativity
  • Research Project I (Research Methods)
  • Research Project II (Data Analysis)
  • Change Management
  • Management of Information Systems
  • Information and Knowledge Management.

Qualifications

  • PhD (in progress) Rennes School of Business
  • PhD (in progress), University of Cambridge, UK
  • MBA, University of New Brunswick, Canada
  • BSc, University of Manitoba, Canada

Professional certifications

  • Command of Patrol Class Vessel, 1993
  • Commanding/Executive Officer Mine Warfare Qualification, 1992
  • Promotion to Lieutenant Commander, 1991
  • Tactical Warfare Director Qualification, 1990
  • Promotion to Lieutenant(N), 1989
  • Ship’s Navigating Officer Qualification, 1989
  • Bridge Watchkeeping Certificate, 1987
  • Promotion to Sub-Lieutenant, 1986
  • The Queen’s Commission; Commissioned Officer in the Royal Canadian Navy of the Canadian Armed Forces, 1986

Service

  • 2010

    [Year 1 of 5]: Bryson, D. TM: Brand Hate (N° 2557694/35)

Honours/Awards Awards

  • 2014 - 2015

    Editor’s Choice. The World Financial Review

  • 2011

    Outstanding Research Award. Global Conference on Business and Finance.

  • 1989

    Bravo Zulu Award. Royal Canadian Navy.

  • 2016

    Nomination for Best Paper. The Mystique of Luxury Brands Conference.

Honours

  • 2014: Included as member of « Who’s Who in the World ». Marquis.
  • 2012: Placed in the Top Ten Most Read Articles of WARC in the United Kingdom for 2011. World Advertising Research Council (WARC).
  • 2012: Placed in the Top Ten Most Read Articles of WARC Globally for 2011. World Advertising Research Council (WARC).
  • 2014-2017: Included as member of “Who’s Who in the World.” Marquis.

Research interests

  • Consumer Adoption of Technologically-based Products and Services
  • The Social Psychology of Creativity in R&D Teams
  • The Role of Person-Environment Fit as Antecedents to Human Resource Outcomes
  • The Phenomenon of Extreme Negative Affect on Brands: Brand Hate.
  • The Psychology of Luxury Brand Consumers

Work experience

Academic

  • Senior Lecturer, Management and Organization Academic Area, Rennes School of Business (July, 2000 – Present).
  • Lecturer, ESC Rennes School of Business (September, 1994 – December, 1996)

Non-Academic

  • July, 1997 - December, 2000

    Director of Business Development (Co-founder and co-owner), Back on Track Physiotherapy, UK

  • January, 1993 - August, 1994

    Freelance Consultant, Trendline Market Research

  • June, 1983 - August, 1994

    Maritime Surface Officer, Royal Canadian Navy (Rank: Lieutenant-Commander), Department of National Defense, Canada

Intellectual contributions

Refereed Articles Discipline-Based Scholarship

Antecedents of Intention to Use Green Banking Services in India

Auteurs :Bryson, Douglas , Glyn Atwal, Anindita Chaudhuri, and Kartik Dave Publié dans :Strategic Change 25 : 549-565 Date :2016

Made in India - A New Era for Luxury Brands?

Auteurs :Bryson, D., and Atwal, G. Publié dans :Indian Management Vol. 54(7) Date :2015

Understanding the Antecedents of Intention to Use Mobile Internet Banking in India: Opportunities for Microfinance Institutions

Auteurs :Bryson, Douglas, Glyn Atwal, Himradi Roy Chaudhuri, and Kartik Dave Publié dans :Strategic Change 24 Date :2015

Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands

Auteurs :Bryson, Douglas, Glyn Atwal, and Peter Hulten Publié dans :Qualitative Market Research - An International Journal 16. (2013): Date :2013

Antecedents of Attitude towards the Adoption of Internet Banking in Senegal.

Auteurs :Bryson, Douglas and Glyn Atwal Publié dans :Journal of Innovation Economics 11 Date :2013

Cross-country differences in attitudes to business associations during the 2007-2010 recession

Auteurs :Hulten, Peter, Andrew Barron, and Douglas Bryson Publié dans :Journal of World Business 47. Date :2012

European football teams' CSR engagement impacts on customer-based brand equity

Auteurs :Blumrodt, Jens, Douglas Bryson, and John Flanagan Publié dans :Journal of Consumer Marketing 29. Date :2012

The Impact of Product Packaging on Consumers' Purchase Decisions within a Low Involvement Product Category

Auteurs :Atwal, Glyn, Douglas Bryson, and Peter Hulten Publié dans :Journal of Euromarketing 21 Date :2012

Brand management: Don't be a victim of brand hate

Auteurs :Bryson, Douglas, Glyn Atwal, and Miriam Dreissig Publié dans :Admap (2010) Date :2010

Conscience is key to stopping the rise of fashion fakes

Auteurs :Atwal, Glyn, Douglas Bryson, and Johan von Gersdorff Publié dans :Admap Date :2009

Luxury branded goods need to get back to quality basics.

Auteurs :Atwal, Glyn, Douglas Bryson, and Johan von Gersdorff Publié dans :Admap Date :2009

Refereed Proceedings Discipline-Based Scholarship

Antecedents of Luxury Brand Hate: An Empirical Study

Auteurs :Bryson, D., Atwal G., Hultén, P. & Heine, K. Publié dans :The Mystique of Luxury Brands Conference, Shanghai, China. Date :2016

An Exploratory Study on the Impact of Corporate Social Responsibility on Luxury Brand Avoidance in India.

Auteurs :Atwal, Glyn & Douglas Bryson Publié dans :17th International Conference on Business, Economics, Humanities and Social Sciences, Chicago, USA. Date :2015

Measuring the Perceptions of Luxury Brands: A Comparison between Finland and the UK.

Auteurs :Atwal, G. & Bryson, D Publié dans :Global Conference on Business and Finance, 6 (1), Las Vegas, USA: The Institute for Business and Financial Research. Date :2011

The Sport Entertainment Industry and Customer Oriented Brand Management.

Auteurs :Blumrodt, J. & Bryson, D Publié dans :Academy of Management Annual Meetings, San Antonio, Texas, USA: The Academy of Management Date :2011

Identifying Opportunities For Growth in India: Insights from Zegna

Auteurs :Atwal, Glyn & Douglas Bryson. Publié dans :New Dynamics of Marketing in the Digital Age, Singapore. Date :2011

Promotional Coupons: A Cross Country Comparison of the Effectiveness of Promotional e-Coupons vs. Traditional Coupons in France and the UK.

Auteurs :Bryson, D., Hudson, S., & Mazel, S Publié dans :International Conference on Corporate and Marketing Communications. Date :2009

The Relationship between Individuals' Assessment of Corporate Social Performance and Person-Organization Fit

Auteurs :Hudson, S. & Bryson, D Publié dans :Job Satisfaction and Turnover Intentions: An Empirical Study. European Business Ethics Network (EBEN) Date :2009

Product Packaging Tactics and Strategies within a Low Involvement Category.

Auteurs :Atwal, G., Bryson, D., & Dawson, N. Publié dans :International Conference on Research in Advertising, Antwerp, Belgium, June, 27-28. Date :2008

Please Hold the Line": Including Readiness to Use as a Predictor of M-Commerce Services Adoption by Consumers in Germany

Auteurs :Bryson, D. & Hudson, S Publié dans :International Conference on Information Systems, Montréal, Québec, Canada: Association for Information Systems (AIS). Date :2007

The Internationalization of National Institutions: Stories from France's Grandes Ecoles System

Auteurs :Matheny, J., Altman, Y., & Bryson, D Publié dans :Academy of Management Annual Meetings, Denver, Colorado, USA: The Academy of Management. Date :2002

Factors Promoting Creative Performance in R&D Work Environments. R&D Management Conference, Dublin, Ireland:

Auteurs :Bryson, D. & Matheny, J Publié dans :R&D Management Conference, Dublin, Ireland Date :2001

Antecedents of Extreme Negative Affect in the Luxury Sector

Auteurs :Atwal, Glyn, Douglas Bryson, & Peter Hultén. Publié dans :uxury and Counterfeiting: Issues, Challenges and Prospects, Geneva, Switzerland. Date :2011

Books, Monographs, Compilations, Manuals Book

Luxury Brands in China and India

Auteurs :Atwal, Glyn and Douglas Bryson Publié dans :Palgrave MacMillan Date :2017

Luxury Brands in Emerging Markets

Auteurs :Atwal, Glyn and Douglas Bryson Publié dans :Palgrave MacMillan, 2014. Date :2014

Chapters, Cases, Readings, Supplements Case

The Brand Trump

Auteurs :Atwal, G. & Bryson, D. Publié dans :The World Financial Review Date :May-June, 2016

How Brexit got Trumped

Auteurs :Bryson, D. & Atwal, G. Publié dans :The World Financial Review Date :2016

Decrypting the Aspiring Indian Low-Income Consumer

Auteurs :Atwal, G., Bryson, D., & Parameswaran, A. Publié dans :The World Financial Review Date :March-April, 2015.

Hidesign: The Emergence of a Global Fashion Brand

Auteurs :Atwal, Glyn and Bryson, Douglas Publié dans :Foundations of Marketing by John Fahy and David Jobber, 5th Edition. Global Edition. Date :2015

Luxury Brands Need to Chart a Course into New Frontier Markets

Auteurs :Atwal, G. & Bryson, D. Publié dans :The World Financial Review Date :July-August 2014

Digital Burberry: Dilemmas in bringing luxury directly to the customer.

Auteurs :Atwal, Glyn and Douglas Bryson Publié dans :Strategic Management: Creating Competitive Advantages, Global Edition. McGraw-Hill Education, 2014. Date :2014

Fast-Fashion Collaborations: Cheap but Chic

Auteurs :Atwal, Glyn and Douglas Bryson Publié dans :Global Edition. McGraw-Hill Education, 2014. Date :2014

ERGO: Ethical Crises of a German Insurance Giant

Auteurs :Glyn, Atwal and Douglas Bryson Publié dans :GLOBALENS: The William Davidson Institute, The University of Ann Arbor, MI, USA. Date :2014

The Luxury Market in Africa – Emerging Consumer Empowerment is Creating a Luxurious Future

Auteurs :Atwal, G. & Bryson, D Publié dans :African Business Review Date :December 2013

Subway in Germany: Sink or Swim.

Auteurs :Atwal, Glyn and Douglas Bryson Publié dans :Principles and Practice of Marketing (7th Edition Date :2013

Subway Derailed: the Case of Germany

Auteurs :Atwal, Glyn and Douglas Bryson Publié dans :Foundations of Marketing (4th Edition) Date :2012

Losing Face on Facebook." GLOBALENS: The William Davidson Institute

Auteurs :Atwal, Glyn and Douglas Bryson Publié dans :The William Davidson Institute, Michigan Ross School of Business, 2010. Date :2010

Crisis Communication: Rat Trap!",

Auteurs :Atwal, Glyn and Douglas Bryson Publié dans :The William Davidson Institute, The University of Ann Arbor, MI, USA. The William Davidson Institute, Michigan Ross School of Business, 2010. Date :2010

Chapter

Considerations on the Design of a Luxury Footprint for India.

Auteurs :Atwal, Glyn, and Douglas Bryson Publié dans :Luxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung. WeisbadeLuxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung. Weisbaden, Deutschland: Springer Gablern, Deutschland: Springer Gabler Date :2016

Understanding the Brazilian Luxury Consumer

Auteurs :Diniz, Claudio, Glyn Atwal, and Douglas Bryson Publié dans :Palgrave Macmillan, 2014 Date :2014

Sugar and Spice: The Rise of the Indian Female Luxury Consumer

Auteurs :Atwal, Glyn, Soumya Jain, and Douglas Bryson Publié dans :Luxury Brands in Emerging Markets. Palgrave Macmillan, 2014. Date :2014

From Emerging to Sustainable Growth

Auteurs :Bryson, Douglas and Glyn Atwal Publié dans :Luxury Brands in Emerging Markets. Date :Palgrave Macmillan, 2014

The Luxury Landscape in India: Consequences for the Wine Sector."

Auteurs :Kartik, Dave, Glyn Atwal, and Douglas Bryson Publié dans :Palgrave Macmillan, 2014. Date :2014

The Communication Dilemma

Auteurs :Khan, Shaziya, Glyn Atwal, and Douglas Bryson Publié dans :Palgrave Macmillan, 2012 Date :2012

Marketing the Trivial: Product Packaging that Works

Auteurs :Glyn, Atwal, Douglas Bryson, and Dawson N Publié dans :Garant Publishers, 2009. Date :2009

Presentations of Refereed Papers International

Antecedents of Luxury Brand Hate: An Empirical Study.

Auteurs :Bryson, D., Atwal G., Hultén, P. & Heine, K. Publié dans :The Mystique of Luxury Brands Conference, Shanghai, China. Date :2016

An Exploratory Study on the Impact of Corporate Social Responsibility on Luxury Brand Avoidance in India

Auteurs :Bryson, Douglas and Glyn Atwal Publié dans :17th International Conference on Business Economics and Management Date :2015

Identifying Opportunities For Growth in India: Insights from Zegna

Auteurs :Atwal, Glyn and Douglas Bryson Publié dans :New Dynamics of Marketing in the Digital Age, Singapore, Singapore. Date :2011

Antecedents of Extreme Negative Affect in the Luxury Sector.

Auteurs :Atwal, G., Bryson, D., & Hulten, P. Publié dans :Luxury and Counterfeiting: Issues, Challenges and Prospects, Geneva, Switzerland. Date :2011

Measuring the Perceptions of Luxury Brands: A Comparison between Finland and the UK.

Auteurs :Atwal, G. & Bryson, D. Publié dans :Global Conference on Business and Finance. Global Conference on Business and Finance, Las Vegas, Nevada. Date :2011

The Sport Entertainment Industry and Customer Oriented Brand Management.

Auteurs :Blumrodt, J. & Bryson, D. Publié dans :Academy of Management Annual Meetings, San Antonio, Texas. Date :2011

Promotional Coupons: A Cross Country Comparison of the Effectiveness of Promotional e-Coupons vs. Traditional Coupons in France and the UK.

Auteurs :Hudson, S., Bryson, D., & Mazel, S Publié dans :International Conference on Corporate and Marketing Communications, Nicosia, Cyprus. Date :2009

The Relationship between Individuals' Assessment of Corporate Social Performance and Person-Organization Fit, Job Satisfaction and Turnover Intentions: An Empirical Study

Auteurs :Hudson, S. & Bryson, D. Publié dans :European Business Ethics Network (EBEN) Annual Conference, Athens, Greece. Date :2009

Product Packaging Tactics and Strategies within a Low Involvement Category.

Auteurs :Atwal, G., Bryson, D., & Dawson, N. Publié dans :European Advertising Academy – Icoria, Antwerp, Belgium. Date :2008

"Please Hold the Line": Including Readiness to Use as a Predictor of M-Commerce Services Adoption by Consumers in Germany

Auteurs :Bryson, D. & Hudson, S. Publié dans :International Conference on Information Systems, Montréal, Canada. Date :2007

The Internationalization of National Institutions: Stories from France's Grandes Ecoles System.

Auteurs :Matheny, J., Altman, J., & Bryson, D. Publié dans :Academy of Management Annual Meetings, Denver, Colorado. Date :2002

Research Reports

The Influence of the Work Environment on Creative Performance in R&D

Auteurs :Bryson, D., Publié dans :The University of Cambridge, Judge Business School Date :1998

Grants Research

SMART Project Funding, European Union

Auteurs :Conn, S. & Bryson, D. Date :2001