Teaching
- Marketing Communication
Qualifications
Ph.D. na, Keele, UK, Marketing (Public Relations minor), 1993
M.S. Manchester Business School, Manchester UK, Marketing (Business Science minor), 1987
Master UMIST, Manchester UK, Marketing (Management minor), 1983
B.A. Manchester Metropolitan University, Manchester, UK, English (History minor), 1983
Work Experience
Academic
- Full Professor, Marketing Academic Area, Rennes School of Business ( – Present)
- Visiting Professor, Visiting Professor, Izmir University of Economics (May, 2013 – September, 2014).
- Visiting Professor, Università Cattolica del Sacro Cuore, Italy (January, 2013 – February, 2014).
Non-Academic
- 2009
Visiting professor, University of Salermo
- 2008 - 2010
Affiliate professor, ESC Rennes School of Business
- 2008 - 2009
Visiting professor, University of Malaya
- 2007 - 2009
Visiting professor, Universidad del Norte
Intellectual contributions
Refereed Articles Discipline-Based Scholarship
Sustainability and differentiation: understanding materiality from the context of Indian firms
Auteurs : Nishant, Rohit, Goh Mark, and Philip Kitchen Publié dans : Journal of Business Research 69 Date : 2016
Does Traditional Advertising Theory Apply to the Digital World?
Auteurs : Kerr, Gayle, Don E. Schultz, Philip J. Kitchen, Frank J. Mulhern, & Park Beede Publié dans : Journal of Advertising Research 55 Date : 2015
Marketing communications in a Post-Modern world.
Auteurs : Kitchen, Philip and Tony Proctor Publié dans : Journal of Business Strategy 36 Date : 2015
Integrated marketing communication: making it work at a strategic level.
Auteurs : Kitchen, Philip and I. Burgmann Publié dans : Journal of Business Strategy 36. Date : 2015
Innovation and Cause Related Marketing: Conceptualisation and Propositions'
Auteurs : Christofi, M, D Vrontis, Philip J Kitchen, Ioanna Papasolomou-Doukakis, & E Leonidoe Publié dans : Journal of Services Marketing 29. Date : 2015
Long term evolution mobile services and intention to adopt: a Malaysian perspective.
Auteurs : Kitchen, Philip, Roy Martin, and Norbani Che-Ha Publié dans : Journal of Strategic Marketing 23 Date : 2015
How to promote relationship-building leadership at work? A comparative exploration of leader humor behavior between North America and China
Auteurs : Yang, Inju, Philip Kitchen, and Sabine Bacouel-Jentjens Publié dans : International Journal of Human Resource Management (2015) Date : 2015
IMC – an integrative review.
Auteurs : Kitchen, Philip Publié dans : International Journal of Market Research Date : 2015
Sustainability and differentiation: understanding materiality from the context of Indian firms.
Auteurs : Kitchen, Philip Publié dans : Journal of Business Research Date : 2015
The Tour de France and team sponsors' reaction while facing a doping affair.
Auteurs : Blumrodt, Jens and Philip Kitchen Publié dans : Journal of Business Strategy Date : 2015
Projecting Corporate Brand Image and Behavioural Response in Business Schools: cognitive or affective brand attributes?
Auteurs : Alwi, S and P. Kitchen Publié dans : Journal of Business Research 67 Date : 2014
The Elaboration Likelihood Model: Review, Critique and Research Agenda
Auteurs : Kitchen, Philip, G Kerr, D E Schultz, R McColl, & H Pals Publié dans : European Journal of Marketing 48 Date : 2014
Coupon redemption behaviour: a Malaysian cross-segment investigation.
Auteurs : Kitchen, Philip J , Sharifah Fariday Syed Alwi, Norbani Che-Ha, and Pei Yee Lim Publié dans : Marketing Intelligence & Planning 32 Date : 2014
Exploring Key Antecedents of Purchase Intentions Within Different Services.
Auteurs : Ha, H Y , R Akamavi, P J Kitchen, and P Swinder Publié dans : Journal of Services Marketing 28 Date : 2014
WOM and social media: Presaging future directions for research and practice.
Auteurs : Kitchen, Philip and Allan J. Kimmel Publié dans : Journal of Marketing Communications Date : 2014
The Effects of Information at Tourism Destinations: A Model Proposal.
Auteurs : Ortega, R , B Rodriguez, and P Kitchen Publié dans : The Marketing Review 14 Date : 2014
From Macro to Micro: Marketing Communications in a Post-Modern World.
Auteurs : Kitchen, Philip and T Proctor Publié dans : International Journal of Business Strategy Date : 2014
IMC: development, modelling, barriers and issues
Auteurs : Kitchen, Philip and I. Burgmann Publié dans : Journal of Business Research Date : 2014
Team Brand Sponsorship and Doping Scandals.
Auteurs : Kitchen, Philip Publié dans : Journal of Business Strategy Date : 2014
The Accerative and Integrative Use of MPR in Cyprus
Auteurs : Papasolomou-Doukakis, I , P J Kitchen, and T Panopoulos Publié dans : Public Relations Review 39 Date : 2013
Corporate Identity Antecedents and Components.
Auteurs : Kitchen, P. J., Tourky, I., Shaalan, A., & Dean, D. M Publié dans : Corporate Reputation Review Date : 2013
Coupon Redemption: A Cross Segment Analysis
Auteurs : Norbani, C. D. & Kitchen, P. J Publié dans : Marketing Intelligence & Planning Date : 2013
Exploring Key Antecedents of Purchase Intentions Within Different Services
Auteurs : Ha, H. Y., Akamavi, R., Kitchen, P. J., & Swinder, P Publié dans : Journal of Services Marketing. Date : 2013
The Accerative and Integrative Use of MPR in Cyprus
Auteurs : Papasolomou-Doukakis, I., Kitchen, P. J., & Panopoulos, T Publié dans : Public Relations Review Date : 2013
The Effects of Information at Tourism Destinations: A Model Proposal.
Auteurs : Ortegaa, R., Rodriguez, B., & Kitchen, P. J. Publié dans : The Marketing Review Date : 2013
WOM and social media: Presaging future directions for research and practice.
Auteurs : Kitchen, P. & Kimmel, A. J. Publié dans : Journal of Marketing Communications Date : 2013
'Developing a Framework for Successful Symbiosis of CSR, Internal Marketing and Labour Law in a European Context'
Auteurs : Papasolomou-Doukasis, I., Kountouros, H., & Kitchen, P. J. Publié dans : The Marketing Review Date : 2012
How Integrated Marketing Communications (IMC) Works: A Theoretical Review and Analysis of its Main Drivers and Effects
Auteurs : Porcu, L., del Barrio Garcia, S., & Kitchen, P. J Publié dans : Business & Society Date : 2012
International expansion strategies of Malaysian construction firms: entry motives and investment.
Auteurs : Kitchen, P. & Ahmed, S.Z. Publié dans : Journal of Problems and Perspectives in Management. Date : 2011
Rethinking models of technology adoption for internet banking: the role of websites features.
Auteurs : Kitchen, P. & Alhudaithy, A Publié dans : Journal of Financial Services Marketing Date : 2011
Transnational corporations from Asian developing countries: the internationalisation characteristics and business strategies of Sime
Auteurs : Kitchen, P. & Ahmed, S.Z Publié dans : International Journal of Business Science and Applied Management. Date : 2011
An Integrated strategic partnership between business and non-profit organisations: a case study approach.
Auteurs : Palakshappa, N., Bulmer, M., Eweje, G., & Kitchen, P Publié dans : Journal of Marketing Communications Date : 2010
Financial resources and corporate reputation.Toward common management principles for managing corporate reputation.
Auteurs : Kitchen, P. & Siano, A Publié dans : Corporate Communications: An International Journal. Date : 2010
Online public relations: the adoption process and innovation challenge,a Greek example.
Auteurs : Kitchen, P. & Papopoulos, T Publié dans : Public Relations Review Date : 2010
Practitioners Perceptions of Advertising Strategies for Digital Media.
Auteurs : Truong, Y., McColl, R., & Kitchen, P. J Publié dans : International Journal of Advertising Date : 2010
The relationship Between Sales Skills and Salesperson Performance, and the Impact of Organizational Commitment as Moderator.
Auteurs : Kitchen, P., Ahmad, S.Z, & Basir, M.Sah Publié dans : International Journal of Economics and Management Date : 2010
Uncovering the relationships between Aspirations and Luxury Brand Preference.
Auteurs : Truong, Y., McColl, R., & Kitchen, P. J Publié dans : Journal of Product and Brand Management Date : 2010
Uncovering the relationships between Aspirations and Luxury Brand Preference.
Auteurs : Truong, Y., McColl, R., & Kitchen, P. J Publié dans : Journal of Product and Brand Management Date : 2010
Building Brand Equity: The Genetic Coding of Mediterranean Brands.
Auteurs : Kitchen, P., Cuomo, M. T., Metallo, G., & Tortoro, D Publié dans : EuroMed Journal of Business Date : 2009
Cypriot Parental Perceptions of Children's Internet Usage; An Investigation of Motivations and Barrier's
Auteurs : Kitchen, P., Liu, W. L., & Moskovos, A. Publié dans : EuroMed Journal of Business Date : 2009
Integrated Marketing Communications: Practice Leads Theory
Auteurs : Kitchen, P., KIM, I., & Schultz, D. E Publié dans : Journal of Advertising Research Date : 2009
Involvement, elaboration and the sources of online trust
Auteurs : Kitchen, P. & Williams, R Publié dans : International Journal of Technology and Human Interaction Date : 2009
New Horizon or False Dawn for a Marketplace in Turmoil.
Auteurs : Kitchen, P. & Schultz, D. E Publié dans : Journal of Marketing Communications Date : 2009
New Luxury Brand Positioning and the Emergence of Masstige Brands
Auteurs : Truong, Y., McColl, R., & Kitchen, P. J Publié dans : Journal of Brand Management Date : 2009
Rethinking Models of Technology Adoption for Internet Banking; The Role of Website Features.
Auteurs : Kitchen, P. & Alduhaithy, A Publié dans : International Journal of Human Resource Management. Date : 2009
Spatial and temporal specificity and transferability: structuration as the relationship marketing meta-theory. Qualitative Market Research
Auteurs : Kitchen, P., Nicholson, J., & Lingreen, A. Publié dans : An International Journal Date : 2009
Consumption patterns and silver marketing: an analysis of older consumers in Malaysia. Marketing Intelligence & Planning.
Auteurs : Kitchen, P., Ong, S., & Jama, A.T Publié dans : Malaysia. Marketing Intelligence & Planning Date : 2008
Status and Conspicuousness - Are They Related? Strategic Marketing Implications for Luxury Brands.
Auteurs : Truong, Y., Simmons, G., McColl, R., & Kitchen, P. J Publié dans : Journal of Strategic Marketing Date : 2008
The Emergence of a Multinational Corporation from a Developing Country: A Case study of TM Berhad
Auteurs : Kitchen, P. & Ahmad, S.Z Publié dans : Journal of Business and Management Science. Date : 2008
Refereed Proceedings Discipline-Based Scholarship
Elaborating Upon the ELM: Revisited, Replicated, Re-Visioned
Auteurs : Kitchen, Philip Publié dans : Corporate Marketing Communication conference Date : 2015
Implementing Corporate Social Responsibility: A CI Perspective.
Auteurs : Tourky, M, P Kitchen, and T Melewar Publié dans : International Conference on Corporate and Marketing Communications Date : 2015
Sustainability and Differentiation: Understanding Materiality from the Context of Indian Firms
Auteurs : Nishant, R and P Kitchen Publié dans : GIKA Academy Date : 2015
Lessons from George: The Dangers of Not Replicating
Auteurs : Kerr, G D Schultz, Philip J Kitchen, M Eisend, & D Lings Publié dans : American Advertising Association Date : 2014
Corporate Social Responsibility and Marketing: Natural Allies or Uneasy Bedfellows?
Auteurs : Kitchen, P. & Davis, I. Publié dans : 18th International Conference on Corporate and Marketing Communications. Date : 2013
The Elaboration Likelihood Model Revisited: A 21st Century Perspective.
Auteurs : Kitchen, P. & Tourky, M Publié dans : 18th International Conference on Corporate and Marketing Communications. Date : 2013
Exploring the Use of Humour in French Television Advertising and Attitudes of Practitioners Towards Its Use.
Auteurs : Kitchen, P. & Leborgne, M. Publié dans : 18th International Conference on Corporate and Marketing Communications. Date : 2013
Exploring the Use of Humour in French Television Advertising and Attitudes of Practitioners Towards Its Use
Auteurs : Kitchen, P. & Leborgne, M Publié dans : 18th International Conference on Corporate and Marketing Communications. Date : 2013
Do Environmental Management Systems Matter in Relation to Corporate Reputation?
Auteurs : Kitchen, P. & Pawlik, J Publié dans : 18th International Conference on Corporate and Marketing Communications. Date : 2013
The Effect of Organisation Size on Corporate Identity and Corporate Social Responsibility Relationship
Auteurs : Kitchen, P., Tourky, M., & Shaalan, A Publié dans : 18th International Conference on Corporate and Marketing Communications. Date : 2013
The Conceptualization and Measurement of Integrated Corporate Communication
Auteurs : Kitchen, P., Porcu, L., & Del Barrio, G Publié dans : 18th International Conference on Corporate and Marketing Communications. Date : 2013
The effects of IMC on brand image management: a conceptual framework.
Auteurs : Kitchen, P Publié dans : International Colloquium on Corporate Branding, Identity and Reputation, February 15-16 2011, Zurich, Switzerland. Date : 2011
Determining corporate identity in UK organisations; an empirical analysis of antecedents’ influences and evaluation
Auteurs : Kitchen, P Publié dans : 10th International Conference on Marketing Trends. Date : 2011
Panel Speaker and Discussant: Managing Marketing in the Current Credit Crisis Business Seminar
Auteurs : Kitchen, P Publié dans : University of Hull Business School, Hull Date : 2009
The Development of Own Label in Emerging Markets of Latin America: Lessons for Asia Pacific
Auteurs : Kitchen, P. & Ibarra, O Publié dans : The Asia Pacific Retail Conference, Oxford University, March. Date : 2009
The Emergence, Importance and Implementation of Own Label in Developing Markets.
Auteurs : Kitchen, P. & Ibarra, O. Publié dans : Academy of Marketing Science World Marketing Congress, Oslo, Norwa (organized by the Academy of Marketing Science) July 22-25. Date : 2009
Ingredient Branding; A strategic Lever of the Emergent Dual Marketing Communications.
Auteurs : Kitchen, P., Siano, A., & Palazzo, M Publié dans : Academy of Marketing Conference, July Date : 2009
Image of Business Schools: A Malaysian Perspective.
Auteurs : Kitchen, P Publié dans : Australian and New Zealand Communicaton Assocation Conference Date : 2009
Exploring the Link Between Managing Cultural Heritage and Tourism Industry Competitiveness: A Two Country Comparison.
Auteurs : Kitchen, P., Siglioccolo, M., Eagle, M., & Confetto, M Publié dans : Euromed Conference, University of Salerno, Italy Date : 2009
Working Toward Dual Marketing Communications.
Auteurs : Kitchen, P., Siano, A., Confetto, M., & Palazzo, M Publié dans : 14th International Conference on Corporate and Marketing Communications Date : 2009
Keynote Speaker: How to Align Your Marketing or Business Strategy with Success Tekes Connect Seminar.
Auteurs : Kitchen, P Publié dans : University of Helskinki Date : 2009
Keynote Speaker: Is IMC More Than Just An Acronym?
Auteurs : Kitchen, P Publié dans : 14th International Conference on Corporate and Marketing Communications Date : 2009
Academic Speaker: Developing Research Propensity in the Doctoral Community
Auteurs : Kitchen, P., Koenig-Lewis, N., & Palmer, A Publié dans : Proceedings of the 38th Annual European Marketing Communications Date : 2009
The Value and Significance of Corporate Community Relations: An Italian SME Perspective.
Auteurs : Kitchen, P., Siano, A., Palazzo, M., & Nicholson, J Publié dans : 14th International Conference on Corporate and Marketing Communications Date : 2009
Keynote Speaker: 'Integrated Marketing Commnications and Sponsorship'. Konferencia Sponzor-Partner
Auteurs : Kitchen, P Publié dans : Konferencia Sponzor-Partner, Congress Centre Date : 2008
'Trends and Developments in Marketing Communications'
Auteurs : Kitchen, P Publié dans : The South African Communication Association (SACOMM) Conference, Muldersdrift Date : 2008
Keynote Speaker: 'The Future of Marketing'
Auteurs : Kitchen, P Publié dans : The South African Institute of Management Science (SAIMS) Date : 2008
Gambling Promotional Activity and its Effects on Vulnerable Groups.
Auteurs : Kitchen, P., Reast, & Bian Publié dans : First Interdisciplinary Symposium on Gambling Policy and Regulation Date : 2008
The Image of Business Schools: A Malaysian Perspective.
Auteurs : Kitchen, P. & Alwi Publié dans : ANZMAC Conference Date : 2008
Reflections on the Concept of 'Spiritual Business Leader ': Perspectives from Christianity and Hinduism
Auteurs : Kitchen, P., Patel, F., Rosé, J., & Virmani, A Publié dans : SPES - ECCLAR - CIBE International Conference on Leadership, Spirituality and the Common Good: East and West Approaches Date : 2008
Books, Monographs, Compilations, Manuals Book
Word of Mouth and Social Media. Routledge
Auteurs : Kimmel, A.J. and Philip J Kitchen Publié dans : Routledge Date : 2014
Integrated Communications in the Post-Modern Era.
Auteurs : Kitchen, Philip and E. Uzunoglu Publié dans : UK: Palgrave-Macmillan Date : 2014
The Dominant Influence of Marketing in the 21st Century: The Marketing
Auteurs : Kitchen, P Publié dans : Leviathan Palgrave - Macmillan, Basingstoke Date : 2013
Word of Mouth and Social Media.
Auteurs : Kitchen, P. & Kimmel, A.J Date : 2013
Marketing Metaphors and Metamorphosis. Palgrave
Auteurs : Kitchen, P Publié dans : Palgrave - Macmillan, Basingstoke. Date : 2008
Chapters, Cases, Readings, Supplements Chapter
Editorial: variability in marketing communications research and an editorial request for replication studies
Auteurs : Kitchen, Philip Publié dans : Journal of Marketing Communications. Routledge Date : 2016
Christian's contributions provide food-for-thought to marketing scholars
Auteurs : Kitchen, Philip Publié dans : Legends in Marketing - Christian Grönroos. Sage Publications Date : 2014
Introduction: Word of Mouth and Social Media
Auteurs : Kimmel, Allan J. and Philip Kitchen Publié dans : Word of Mouth and Social Media. London and New York: Routledge Date : 2014
Kimmel, Allan J. and Kitchen Kitchen
Auteurs : Word of Mouth and Social Media - Presaging future directions for research and practice Publié dans : Word of Mouth and Social Media. London and New York: Routledge Date : 2014
Integrated communications in the Post-Modern Age.
Auteurs : Kitchen, Philip and Uzunolglu E Publié dans : Integrated Communications in the Post-Modern Era Date : 2014
Integrated Marketing Communications: a contextual international advertising approach.
Auteurs : Kitchen, Philip and Tourky M Publié dans : Integrated Communications in Post-Modern Era Date : 2014
The Conceptual Bridge between Corporate and Marketing Communications.
Auteurs : Kitchen, Philip, D.E. Schultz, and I Papasolomou Publié dans : Managing corporate communication: a cross-cultural approach. Gambetti, R. and Quigley, S. Palgrave-Macmillan Date : 2013
Integrated Brand Marketing
Auteurs : Kitchen, Philip Publié dans : The Encyclopedia of Marketing.Cooper, C. Wiley & Sons, 2013 Date : 2013
The Dominant Influence in the 21st Century
Auteurs : Kitchen, P Publié dans : Palgrave Macmillan Date : 2013
The Recasting, Questionability and Applicability of Hobbes
Auteurs : Kitchen, P Publié dans : The Dominant Influence in the 21st Century Date : 2013
The Age of Organisation.
Auteurs : Kitchen, P Publié dans : The Dominant Influence in the 21st Century ( Date : 2013
The Conceptual Bridge between Corporate and Marketing Communications. Managing corporate communication: a cross-cultural approach
Auteurs : Kitchen, P., Schultz, D.E., & Papasolomou, I Publié dans : Gambetti, R. and Quigley, S. Palgrave-Macmillan. Date : 2013
Integrated Brand Marketing.
Auteurs : The Encyclopedia of Marketing. Cooper, C. Wiley & Sons. Publié dans : Kitchen, P Date : 2013
The Dominant Influence of Marketing in the 21st Century. The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan
Auteurs : Kitchen, P Publié dans : Gambetti, R. Palgrave-Macmillan, Basingstoke. Date : 2013
The Recasting, Questionability and Applicability of Hobbes Leviathan.
Auteurs : Kitchen, P Publié dans : In Press, In Palgrave-Macmillan, Basingstoke (Ed.), The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan. Date : 2013
The Age of Organisationalism. The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan
Auteurs : Kitchen, P Publié dans : Palgrave-Macmillan, Basingstoke. Date : 2013
The Importance and Relevance of Integrated Marketing Communications:A Global Perspective. Handbook of Research on International Advertising.
Auteurs : Kitchen, P. & Tourky, M Publié dans : Handbook of Research on International Advertising. S. Okazaki, Cheltenham: Edward Elgar Date : 2012
Integrated marketing communications.
Auteurs : Kitchen, P Publié dans : Principles of Marketing, The Marketing & Management Collection. Henry Stewart Talks Ltd, London. Date : 2012
Reputation Management: Corporate Image and Communication
Auteurs : Kitchen, P. & Watson, T Publié dans : Geoff Southern and Luiz Moutinho. Marketing in the 21st Century. Palgrave - Macmillan, Basingstoke. Date : 2009
Presentations of Refereed Papers International
Elaborating Upon the ELM: Revisited, Replicated, Re-Visioned
Auteurs : Kitchen, Philip Publié dans : Corporate Marketing Communication conference (CMC), Izmir, Turkey Date : 2015
Sustainability and Differentiation: Understanding Materiality from the Context of Indian Firms
Auteurs : Nishant, R and P Kitchen Publié dans : GIKA Academy, Madrid, Spain Date : 2015
Implementing Corporate Social Responsibility: A CI Perspective
Auteurs : Tourky, M, P Kitchen, and T C. Melewar Publié dans : A CI Perspective. International Conference on Corporate and Marketing Communications Date : 2015
Lessons from George: The Dangers of Not Replicating,
Auteurs : Kerr, G, D Schultz, Philip J. Kitchen, M Eisend, and D Lings Publié dans : Proposal for an AAA Conference Special Session Date : 2014
Word of Mouth Reconsidered: Facts, Fallacies, and Future Directions.
Auteurs : Kitchen, P. & Kimmel, A Publié dans : Venice Conference, September 2013, Venice, Italy. Date : 2013
