Associate Professor

Pôle : Supply Chain Management and Information Systems

Nationalités :


  • Information Technology Management
  • Data Management
  • Implementation of Business Information Systems


  • Ph.D. in Management Information Systems, ETH Zurich (Swiss Federal Institute of Technology Zurich) (2014)
  • M.Sc. in Communication Systems, École Polytechnique Fédérale de Lausanne (EPFL) (Swiss Federal Institute of Technology Lausanne) (2009)
  • B.Sc. in Communication Engineering, Beijing Jiaotong University (2007)

Work Experience


  • Associate Professor, Supply Chain Management & Information Systems Academic Area, Rennes School of Business (September, 2018 – Present)
  • Assistant Professor, Supply Chain Management & Information Systems Academic Area, Rennes School of Business (September, 2014 – August 2018)
  • Research Associate ETH Zurich (March, 2010 – June, 2014)

Non academic

  • Swisscom AG, Bern, Switzerland (2009)

Intellectual contributions

Refereed Articles – Basic or Discovery Scholarship

  • Hudson, S., and Liu, Y. 2021. Mobile App Users’ Privacy Concerns: Different Heuristics for Privacy Assurance Statements in the EU and China. Information Technology & People.
  • Liu, Y., Jiang, Q., and Gleasure, R. 2021. Hitting Net-Zero without Stopping Flying: Increasing Air Travelers’ Likelihood to Opt-in to Voluntary Carbon Offsetting. Journal of Travel Research.
  • Liu, Y., and Hu, H. 2021. “Digital-Free Tourism Intention: A Technostress Perspective,” Current Issues in Tourism (24:23), pp. 3271-3274.
  • Liu, Y., and Hu, H. 2021. “Online Review Helpfulness: The Moderating Effects of Review Comprehensiveness,” International Journal of Contemporary Hospitality Management (33:2), pp. 534-556.
  • Liu, Y., 2020. “Manipulating Temporal Cues and Message Concreteness for Deal Communication: A Study on Microblogging Site,” Journal of Global Information Management (28:2), pp. 111-130.
  • Jang, S., and Liu, Y., 2019. “’Continuance use intention with mobile augmented reality games: Overall and multigroup analyses on Pokémon Go,” Information Technology & People (33:1), pp. 37-55.
  • Liu, Y., and Bakici, T., 2019. “Enterprise Social Media Usage: The Motives and the Moderating Role of Public Social Media Experience,” Computers in Human Behavior (101), pp.163-172.
  • Yan, J., Wang, K., Liu, Y., Xu, K., Kang, L., 2018. “Mining Social Lending Motivations for Loan Project Recommendations,” Expert Systems with Applications (111), pp. 100-106.
  • Liu, Y., Tan, C.H., and Sutanto, J., 2018. “A Media Symbolism Perspective on the Choice of Social Sharing Technologies,” Electronic Commerce Research and Applications. (29), pp. 19-29.
  • Hasan, M.R., Jha, A.K., and Liu, Y., 2018. “Excessive Use of Online Video Streaming Services: Impact of Recommender System Use, Psychological Factors, and Motives,” Computers in Human Behavior (80), pp. 220-228.
  • Sutanto, J., Liu, Y., Grigore, M., and Lemmik, R., 2018. “Does Knowledge Retrieval Improve Work Efficiency? An Investigation under Multiple Systems Use,” International Journal of Information Management (40), pp. 42-53.
  • Liu, Y., Tan, C.H., and Sutanto, J., 2016. “Selective Attention to Commercial Information Displays in Globally Available Mobile Application,” Journal of Global Information Management (24:2), pp. 18-38.
  • Liu, Y., and Sutanto, J., 2015. “Online Group-Buying: Literature Review and Directions for Future Research », DATABASE for Advances in Information Systems (46:1), pp. 39-59.
  • Liu, Y., and Sutanto, J., 2012. “Buyers’ Purchasing Time and Herd Behavior on Deal-of-the-day Group-buying Websites », Electronic Markets (22:2), pp. 83-93.

Refereed Proceedings – Discipline-Based Scholarship

  • Liu, Yi, Vuddaraju, Lakshmi. The effects of review comprehensiveness on review helpfulness. In: INFORMS 2019 Annual Conference, Seattle, United States of America, October 2019
  • Liu, Yi. Deal communication through microblogging. In: Human Computer Interaction International (HCI International 2019), Orlando, United States of America, July 2019
  • Liu, Y. “Deal Communication Through Microblogging”, Lecture Notes in Computer Science (11589), 2019.
  • Nishant, Rohit , Yi Liu, Alok Choudhary, and Vijaya Lakshmi, « Understanding Firms’ Sustainability Risks: An Empirical Study. » In: EUROMA,Edinburgh, United Kingdom, July 2017
  • Yan, J., Liu, Y., Shi, Y., and Wang, K. “Lending Motivation Meets Home and Cultural Bias: A Study on Kiva”, International Conference on Information Systems, 2017.
  • Deng, H., and Liu, Y. “Evaluating the Citations of Information Systems Journals in Wikipedia”, Pacific Asia Conference on Information Systems, 2017.
  • Liu, Y., and Tarigan, B. “Effects of Promotion Tweets on the Number of Followers in Micro-Blogging Site”, International Conference on Electronic Commerce, 2016.
  • Liu, Y., Bahli, B., and Borgman, H. “Cross-Cultural Research in IS: An Updated Review from 2005”, Lecture Notes in Computer Science (9191), 2015.
  • Liu, Y., Tan, C.H., Sutanto, J., Sia, C.L., and Wei, K.K. “Critical Examination of Online Group-Buying Mechanisms”, Lecture Notes in Computer Science (8527), 2014.
  • Liu, Y., and Sutanto, J., “Audience Response on Conflicting Information Dissemination by Government Organization and Individuals in Social Media”, IFIP WG 8.2 OASIS Workshop, Milan, Italy, December 2013.
  • Liu, Y., Phang, C.W., Tan, C.H., and Sutanto, J., « ‘Share’ on SNS and Get Referral Reward? » Eleventh Workshop on E-Business (WEB 2012), Orlando, USA, December 2012.
  • Sutanto, J., and Liu, Y., « From Resistance to Acceptance of IS Implementation: The Dynamics of Overcoming User’s Status Quo Bias », DIGIT 2012, Orlando, USA, December 2012.
  • Liu, Y., and Sutanto, J., “Social Sharing Behavior Under E-commerce Context”, Pacific Asia Conference on Information Systems, Brisbane, Australia, July 2011.

Chapters, Cases, Readings, Supplements


  • Liu, Yi, Chuan-Hoo Tan, and Juliana Sutanto, « Mobile Advert’s Contextual Consistency: The Effect of Its Positional Display. » In Zhang, Zuopeng (Justin) (Ed) Novel Theories and Applications of Global Information Resource Management. IGI Global, 2020, 403 p. Chapter 2, pp. 31-46 ISBN 9781799817864