Dr Muhammad Akib WARRAICH

Senior Lecturer

Pôle : Marketing

Nationalités :

Teaching

  • International Marketing
  • Retail Marketing
  • Services Marketing
  • Franchising Strategy
  • Strategic Marketing
  • Export Marketing

 

Teaching Methods

  • Blended learning
  • Flipped classroom strategy
  • Case study method
  • Project based learning
  • Student-centered learning

 

Research Interests

  • Franchising
  • Neuro-Marketing
  • Services Marketing

 

Qualifications

  • Ph.D., Institut de Gestion de Rennes, Université de Rennes 1 (2018)
  • Master of Marketing, Institut de Gestion de Rennes, Université de Rennes 1 (2013)
  • Master of Business Economics , University of the Punjab (2008)

 

Service

Service to the Institution

  • Supervision of M.Sc. Students

Service to Profession

  • 2018 – Discussant, International Research Meeting in Business and Management (IRMBAM)
  • 2018 – Session chair of International conference on action research in multidisciplinary perspective.
  • 2016 – Reviewer, International Society of Franchising (ISoF)

 

Work Experience

Academic

  • Assistant Professor, Marketing Academic Area, Rennes School of Business (September, 2019 – Present)
  • Assistant Professor, Marketing, University of Management and Technology (January, 2018 – August, 2019)
  • Adjunct Faculty, UVAS Business School (January, 2016 – October, 2017)
  • PhD Fellow, Université de Rennes 1 (September, 2013 – January, 2018)

Non Academic

  • Project Director, A to Z Enterprises, Republic of Botswana (December 2008 – December 2012)

 

Intellectual contributions

Peer Reviewed Journal Articles

  • Rashid, Y., Rashid, A., Warraich, M.A., Ansar, W & Sabir, S.S. (Forth Coming). Case   study method: a step-by-step guide for business researchers. International Journal of Qualitative Methods.
  • Zahra, K. Khan, M.J & Warraich, M.A. (2018). Ceo characteristics and the probability of financial distress; evidence from Pakistan. NUML International Journal of Business & Management, 13(2), 117-129.

Chapters, Cases, Readings, Supplements

  • Warraich, M.A & Perrigot, R. (2017). Franchising in the education sector: How do Pakistani customers perceive this new phenomenon. Management and Governance of Networks – Franchising Cooperatives and Strategic Alliances. Springer – Physica-Verlag. Editors: Cliquet, G., Ehrmann, T., Hendrikse, G., & Windsperger, J. 91-108.
  • Perrigot, R & Warraich, M.A. (2016). Education franchises growing rapidly in countries with low public financing, inefficient administration. Franchise World, International Franchise Association (IFA). 43-44.

Communications at Conferences

  • Hussain, D., Tran, T.D., Warraich, M.A. (2019). Personal values and luxury consumption: the case of Vietnam. Paper presented at 14th International Conference on Management, Finance and Entrepreneurship. Conference held at Meiji University in Tokyo, Japan. March 09–10.
  • Qadir, A., Warraich, M.A. (2019). Impact of Social Media Marketing on Brand Loyalty. Paper presented at 2nd International conference on Banking, Insurance & Business Management. Conference held at Hailey College of Banking and Finance, Lahore, Pakistan. December 12-13.
  • Warraich, M.A., Rashid, Y., Hussain, D. (2018). Franchising in social sectors in emerging markets: Insights from education service franchise in Pakistan. Paper presented at 9th International Research Meeting in Business and Management. Conference held at IPAG Business School, Nice, France. July 5-7.
  • Zahra, K. Khan, M.J. Warraich, M.A. Hussain, D. (2017). Ceo characteristics and the probability of financial distress; evidence from Pakistan. Paper presented at Business Leadership and Management Conference held at National University of Modern Languages, Islamabad, Pakistan. December 7.
  • Warraich, M.A., & Perrigot, R. (2016). Franchising in the education sector: How do Pakistani customers perceive this new phenomenon. Paper presented at the 30th Annual Conference of International Society of Franchising (ISoF) held at the University of Groningen, Groningen, Netherlands. June 09-11.
  • Warraich, M.A., & Perrigot, R. (2015). Social franchising in the education sector in Pakistan: A multi perspective approach. Paper presented at the 7th International Conference on Economics and Management of Networks (EMNet) held at University of the Western Cape, Cape Town, South Africa. December 03-05.
  • Warraich, M.A., & Perrigot, R. (2015). Franchising in the education sector in Pakistan: Is it social franchising? Preliminary insights from franchisees. Paper presented at the 29th Annual Conference of International Society of Franchising (ISoF) held at the University of Oviedo, Spain. June 18-20.
  • Warraich, M.A., & Perrigot, R. (2015). The growth of social franchising in Pakistan: insights from the franchisee in the education sector. Paper presented at the 18th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD) held at University of Rennes 1, Rennes, France. July 01-03.
  • Hussain, D. & Warraich, M.A. (2014). Franchise termination: A case study. Paper presented at International Conference on Entrepreneurship and Business Management, Penang, Malaysia. November 6-7.

Executive Trainings, Research Seminars, Workshops & Conventions

  • 30 hours of executive trainings to industry professionals and business managers regarding consumer behavior and business research at University of Management and Technology, Lahore, Pakistan.
  • 12 hours of professional trainings to industry professionals and business manager regarding “Marketing Intelligence: Data analysis and data reporting techniques” at Institute of Leadership and Knowledge, Dubai, UAE.
  • Presented a research seminar “Feasibility Analysis and Market Research” at Center of Entrepreneurship and Innovation held at University of Management and Technology, Lahore, Pakistan. October, 26, 2018.
  • Presented doctoral work entitled “Franchising in social sectors: the case of education in Pakistan” at French-German Doctoral Seminar held at University of the Rennes 1, Rennes, France. June 14, 2016.
  • Presented a research seminar “Changing organizational environment and emerging entrepreneurial mechanisms” held at Department of Economics and Business Management, UVAS, Lahore, Pakistan. March 17, 2016.
  • Participated in a panel session at the International Franchise Association Convention about “social franchising in emerging markets” held at Henry B. Gonzalez Convention Center, San Antonio, Texas, United States of America. February 20-23, 2016.
  • Participated in a panel session at the 7th International Conference on Economics and Management of Networks (EMNet) about “Field collection of franchise data in emerging economies: Asia & Africa” held at University of the Western Cape, Cape Town, South Africa. December 3-5, 2015.
  • Presented doctoral work entitled “Social franchising in the education sector in Pakistan: A multi- perspective approach” at the Center for Research in Economics and Management (CREM UMR CNRS 6211) University of Rennes 1, France.  October 20, 2015.
  • Participated in a panel session on “Micro franchising and social franchising” during the International Workshop on Franchising, Retail & Services Chains held at the University of Rennes 1, Rennes, France. June 11-12, 2014.
  • Attended twenty three research workshops organized by Center in Franchising, Retail & Service Chains, Rennes, France. September, 2012 to 2017.