Dr Ozlem OZKOK

Assistant Professor

Pôle : Marketing

Nationalités :

Qualifications

  • PhD in Marketing, University of Melbourne, Australia (2020)
  • Master of Commerce (Marketing), University of Melbourne, Australia
  • MBA, Rowan University, USA
  • MSc Computer Science and Information Technology Management, Naval Postgraduate School, USA

 

Research interests

  • Substantive: Frontline employees (sales/service), customer service technologies (e.g., Artificial intelligence (AI)), innovation, sustainable products and services.
  • Methodological: Social networks analysis, dynamic panel models, auto-regressive models.

 

Work Experience

Academic

  • Assistant Professor, Marketing Academic Area, Rennes School of Business (September 2021 – Present)
  • Sessional Lecturer and Tutor, University of Melbourne, Australia (2018-2021)
  • Teaching Fellow, University of Melbourne, Australia (2018)
  • Adjunct Faculty, Rohrer College of Business, Rowan University, USA

Industry
Over 10 years of experience with various roles e.g., customer service, information technology management in supply chain systems, e-commerce design, marketing communications.

 

Intellectual contributions

Refereed Articles – Basic or Discovery Scholarship

  • Ozkok O, Vaulont MJ, Zyphur MJ, et al.(2022) Interaction Effects in Cross-Lagged Panel Models: SEM with Latent Interactions Applied to Work-Family Conflict, Job Satisfaction, and Gender. Organizational Research Methods. Volume 25, Issue 4 Pages: 815 – 816
  • Shamsollahi, A., Zyphur, M. J., & Ozkok, O. (2021). Long-Run Effects in Dynamic Systems: New Tools for Cross-Lagged Panel Models. Organizational Research Methods. Article here.
  • Ozkok, O., Bell, S.J., Singh, J. & Lim, K. (2019). Frontline knowledge networks in open collaboration models for service innovations, AMS Review, 9, 268-288. Article here.
  • Ozkok, O., Zyphur, M.J., Barsky, A., Theilacker, M., Donnellan, B., & Oswald, F. (2019). Modeling Measurement as a Sequential Process: Autoregressive Confirmatory Factor Analysis (AR-CFA), Frontiers in Psychology, 10, 2108. Article here.

 

Presentations of Refereed Papers

International

  • Ozkok, Ozlem,  Christian Winter, Mehdi Khiari, Nicolas Zacharias, Laurent Scaringella. Salesperson learning from customer engagement with AI-human coach assemblage. EMAC regional conference, Athens, Greece, 27-29 September 2023
  • Ozkok, Ozlem,  Christian Winter, Mehdi Khiari, Nicolas Zacharias, Laurent Scaringella. Salesperson learning from customer engagement with AI-human coach assemblage. AMA Summer Academic Conference, Virtual 31 July, San Fransisco, USA, 4-6 August 2023
  • Ozkok, Ozlem , Jagdip Singh, Simon J. Bell and Kwanghui Lim « Social Networks and Service Employee Innovativeness: Are Investing and Harvesting Different Mechanisms? » American Marketing Association SERVSIG conference Glasgow, Scotland, June 2022
  • Ozkok, Ozlem, Jagdip Singh, Simon J. Bell and Kwanghui Lim. Social Networks and Service Employee Innovativeness: Are Investing and Harvesting Different Mechanisms?  American Marketing Association Organizational Frontlines (OFR) Symposium, Las Vegas, Nevada, February 2022
  • Ozlem Ozkok, Simon J Bell, Jagdip Singh, Kwanghui Lim. (2021, December) Social networks and service employee innovativeness; ANZMAC 2021, Australia
  • Ozkok, O. (2020, December). Artificial Intelligence (AI) and Frontline Innovativeness, 2020 Virtual Conference on Artificial Intelligence, Machine Learning, and Business Analytics, organised by Stern School of Business, New York University; Heinz College, Carnegie Mellon University; & Fox School of Business, Temple University.
  • Ozkok, O., Bell, S.J., Singh, J. & Lim, K. (2020, February). Density or diversity? What matters in actor networks for service innovation? American Marketing Association (AMA) Winter Organizational Frontline Symposium, San Diego, USA.
  • Ozkok, O., Bell, S.J., Singh, J. & Lim, K. (2017, December). Frontline Employee Knowledge Networks for Service Innovations. Australian New Zealand Marketing Academy (ANZMAC) DC Melbourne, Australia.
  • Ozkok, O., Bell, S.J., Singh, J. & Lim, K. (2017, May). Frontline Employee Knowledge Networks for Service Innovations. Academy of Marketing Science Review Conference, Orlando, Florida, USA.
  • Ozkok, O. (2015, November). A Conceptual Model of Perceived Value: How consumers feel about Predictive Intelligence? Australian New Zealand Marketing Academy (ANZMAC) Doctoral Colloquium (DC), Sydney, Australia.

Chapters, Cases, Readings, Supplements

Book Chapters

  • Zyphur, M. J., & Ozkok, O. (2023). Dynamic Moderation with Latent Interactions: General Cross-lagged Panel Models with Interaction Effects Over Time. In R. H. Hoyle (Ed.), Handbook of Structural Equation Modeling (pp. 447-461). Guilford Press.
  • Ozkok, O., Singh, J., Bell, S.J., & Lim, K. (2019). Service Innovation from the Frontlines in Customer-Centric Organizations, in Robert W. Palmatier, Christine Moorman, and Ju-Yeon Lee (Eds.), Handbook on Customer Centricity Strategies for Building a Customer-Centric Organization, Cheltenham: Edward Elgar Publishing.