Assistant Professor




  • Quantitative Research Methods
  • Marketing Analytics
  • Customer Analytics



  • PhD, Grenoble Ecole de Management (2019)


Research interests

  • Digital Marketing
  • Freemium Services
  • Game Apps
  • Email Marketing
  • Customer Relationship Management


Work Experience

  • Assistant Professor, Marketing Academic Area, Rennes School of Business (September 2019-Present)
  • PhD researcher and course instructor, Grenoble Ecole de Management (2014-2019)
  • Cofounder & Lead Scientist, DataEagle Analytics (2016-2017)
  • Marketing Manager, TOD Apps (2012-2014)


Intellectual contributions

Presentations of Refereed Papers

Bashirzadeh Y., Petersen J.A., Faure, C. “Gaining More with Less: Investigating the Effects of Sales Promotional Strategies in the Freemium Context through Field Experiments”

  • EMAC conference, 2019, University of Hamburg, Hamburg, Germany.
  • ISMS Marketing Science conference, 2019, University of Rome, Roma Tre, Italy.

Bashirzadeh Y., Faure C., Mai R. “Too Much of a Good Thing; Evidence from a Field Experiment Investigating the Effects of Visual Complexity in the Context of Permission Marketing”

  • LA LONDE conference, 2018, Aix-Marseille Graduate School of Management, La Londe, France.
  • EMAC conference, 2018, University of Strathclyde, Glasgow, UK.
  • International Marketing Trends Conference 2018, ESCP, Paris, France.

Bashirzadeh Y., Guitart I., Faure, C. “Once You Churn, You Never Return: An Empirical Investigation of Retention and Reacquisition in The Context of a Mobile Application.”

  • EMAC conference, 2016, BI Norwegian Business School, Oslo, Norway.