Dr Yashar BASHIRZADEH

Assistant Professor

Pôle : Marketing

Nationalités :

Yashar’s research focuses on customer relationship management in digital marketing with a focus on freemium mobile apps and email marketing. Prior to joining the Ph.D. program at Grenoble Ecole de Management (GEM), Yashar was the marketing manager of a leading app development company. This previous business experience was inspiration and background for both his research and teaching.