Assistant Professor

Pôle: Management and Organisation


Expertise liée aux objectifs de développement durable des Nations unies :

UN Sustainable logo 4 UN Sustainable logo 10 UN Sustainable logo 17


  • Project management
  • Corporate social responsibility
  • Organizational behavior


  • PhD in business (innovation and small business management), Bucharest Academy of Economic Studies,  2011
  • MSc in education, Bucharest Academy of Economic Studies, specialization in communication in English for economic research and teaching, 2013
  • Bachelor in business administration, Bucharest Academy of Economic Studies, 2007

Research interests

  • Management of change, social entrepreneurship, contemporary project management

Work Experience

  • Assistant Professor, Management and Organizations academic area, Rennes School of Business (September 2020 – Present)
  • Assistant Professor, Bucharest Academy of Economic Studies (2011-2013)
  • Lecturer, Bucharest Academy of Economic Studies (2008-2011)

Intellectual contributions

Refereed Articles – Basic or Discovery Scholarship

  • Purcarea, Theodor, Valeriu-Ioan Franc, Stefan-Alexandru Ionescu, Ioan-Matei Purcarea, Victor Lorin Purcarea, Irina Purcarea Maria Cristina Mateescu-Soare Otilia-Elena Platon Anca-Olguta Orzan, « Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It. » Sustainability (2022), vol. 14, issue 3, 1-51; 1627
  • Purcarea, I, Del Mar Benavides Espinosa, M., & Apetrei, A. (2013). Innovation and knowledge creation: perspectives on the SMEs sector. Management Decision, 51(5), pp.1096-1107 (FNEGE 3)
  • Ghinea, V., & Purcarea, I. (2012, November). Insights for a Business Administration Faculty: Considering SME Manager’s Style of Leadership. In the Proceedings of the 8th European Conference on Management Leadership and Governance.

Presentations of Refereed Papers


  • Naumovska, Ljupka, Purcarea, Irina. Protecting children from digital media overexposure: The Urgency of Governments, Parents and Industry Regulations. 5th International Conference on Modern Approach in Humanities and Social Sciences (ICMHS). Zurich, Switzerland, 8-10 July 2022