Réza MOHAMMADI

Senior Lecturer

Pôle : Marketing

Nationalités :

Teaching

  • Digital marketing
  • Marketing metrics (data analytics)
  • Marketing engineering
  • New products and brand management
  • E-CRM & big data
  • Quantitative research methods

Qualifications

  • PhD in Management University of Montpellier, France (in progress)
  • MSc Management and Marketing Paris X University Nanterre, France (2016)

 

Research interests

  • Digital marketing
  • Digital consumer behavior
  • Performance strategy of startups & PMEs
  • Diffusion and adoption of e-health products
  • CRM & big data

 

Work Experience

Academic

  • Senior lecturer, Rennes School of Business, (Septembre 2021-Present)
  • Adjunct faculty, KEDGE Business school, INSEEC, MOMA, Montpellier Management (2015-2021)

Reviewer Conference

  • AMCIS conference America’s conference on information systems
  • PACIS Pacific Asia conference on information systems

Intellectual contributions

Refereed Articles – Basic or Discovery Scholarship

  • Mohammadi Réza, «The Barriers of Success for Emerging Health Technology Firms»; (Submitted to International Journal of Innovation Management IJIM)
  • Mohammadi Réza, Guererro Isabelle «Towards an integrated model of performance measurement: the case of e-health startups of Occitanie France» (In Progress)

 

Refereed Proceedings

  • Mohammadi Réza, Guerrero Isabelle « The important role of legitimicy on the success of e-health startups: an empirical study» Conference UELE, Aix-Marseille Université July 12 -13 2021, Marseille (held virtually)
  • Mohammadi Réza, Guerrero Isabelle « Towards an Adapted Performance Measurement Model for Health IT Enterprises »; 33rd BLED Conference, June 28-29 2021, Maribor, Slovenie (held virtually)
  • Mohammadi Réza « The influence of Fear on Information System Security Behavior of Managers of Health IT Small and Medium Enterprises »; 19th Global Information Technology Managementy Association (GITMA) World Conference June 22-23 2020 (held virtually)
  • Mohammadi Réza, Cases Anne-Sophie, Ologeanu-Taddei Roxana « The criteria of Evaluation in e-health: A Scoping Review of Literature»; 25st Americas Conference on Information Systems, August 15-17 2019, Cancun, Méxique
  • Mohammadi Réza « The Concept of Evaluation in e-healthand the Complexity of its Criteria » ; 24ème colloque de l’Association Information et Management, 3-5 June 2019, Nantes, France
  •  Mohammadi Reza « Les Pratiques Spatiales de Dimension Régionale des Acteurs du Tourisme» sous la thématique de « Les Enjeux et Défis du Tourisme Urbain » ; La sixième edition des Rendez-Vous Champlain. Le département d’études urbaines et Touristiques (DEUT) de l’Ecole des sciences de la gestion de l’Université du Québéc à Montréal mai 2016, Montréal Canada

Teaching

  • Digital marketing
  • Marketing metrics (data analytics)
  • Marketing engineering
  • New products and brand management
  • E-CRM & big data
  • Quantitative research methods

Qualifications

  • PhD in Management University of Montpellier, France (in progress)
  • MSc Management and Marketing Paris X University Nanterre, France (2016)

 

Research interests

  • Digital marketing
  • Digital consumer behavior
  • Performance strategy of startups & PMEs
  • Diffusion and adoption of e-health products
  • CRM & big data

 

Work Experience

Academic

  • Senior lecturer, Rennes School of Business, (Septembre 2021-Present)
  • Adjunct faculty, KEDGE Business school, INSEEC, MOMA, Montpellier Management (2015-2021)

Reviewer Conference

  • AMCIS conference America’s conference on information systems
  • PACIS Pacific Asia conference on information systems

Intellectual contributions

Refereed Articles – Basic or Discovery Scholarship

  • Mohammadi Réza, «The Barriers of Success for Emerging Health Technology Firms»; (Submitted to International Journal of Innovation Management IJIM)
  • Mohammadi Réza, Guererro Isabelle «Towards an integrated model of performance measurement: the case of e-health startups of Occitanie France» (In Progress)

 

Refereed Proceedings

  • Mohammadi Réza, Guerrero Isabelle « The important role of legitimicy on the success of e-health startups: an empirical study» Conference UELE, Aix-Marseille Université July 12 -13 2021, Marseille (held virtually)
  • Mohammadi Réza, Guerrero Isabelle « Towards an Adapted Performance Measurement Model for Health IT Enterprises »; 33rd BLED Conference, June 28-29 2021, Maribor, Slovenie (held virtually)
  • Mohammadi Réza « The influence of Fear on Information System Security Behavior of Managers of Health IT Small and Medium Enterprises »; 19th Global Information Technology Managementy Association (GITMA) World Conference June 22-23 2020 (held virtually)
  • Mohammadi Réza, Cases Anne-Sophie, Ologeanu-Taddei Roxana « The criteria of Evaluation in e-health: A Scoping Review of Literature»; 25st Americas Conference on Information Systems, August 15-17 2019, Cancun, Méxique
  • Mohammadi Réza « The Concept of Evaluation in e-healthand the Complexity of its Criteria » ; 24ème colloque de l’Association Information et Management, 3-5 June 2019, Nantes, France
  •  Mohammadi Reza « Les Pratiques Spatiales de Dimension Régionale des Acteurs du Tourisme» sous la thématique de « Les Enjeux et Défis du Tourisme Urbain » ; La sixième edition des Rendez-Vous Champlain. Le département d’études urbaines et Touristiques (DEUT) de l’Ecole des sciences de la gestion de l’Université du Québéc à Montréal mai 2016, Montréal Canada