Assistant Professor

Pôle: Marketing



  • Marketing of Innovation
  • Digital Marketing Strategy
  • Business to Business Marketing


  • PhD in Management, Rennes School of Business, France (2019)
  • Master of Commerce in Marketing, Macquarie University, NSW., Australia (2008)

Research interests

  • Consumer anticipation
  • Consumer decision making
  • Service Marketing

Work Experience


  • Assistant Professor, Marketing Academic Area, Rennes School of Business (September, 2022 – Present)
  • Faculty member of Marketing department, Burapha Business School (BBS), Faculty of Management and Tourism, Burapha University, Chonburi, Thailand (May 2019- June 2022)
  • Adjunct Professor, Rennes School of Business, Rennes, France (September 2013 -April 2019)
  • Faculty member of Marketing department, International College, Burapha University, Chonburi, Thailand (May 2010 -August 2013)

Non Academic

  • Committee of working team for Human Development Center (HDC) of EEC, specialization in Tourism S-Curve of Eastern Economic Corridor (EEC) (2019-2022)


Service to the Institution

  • Supervision of M.Sc. Students

Service to Profession

  • Guest Lecturer, ASEAN Master in Sustainability management, Universitas Gadjah Mada (Indonesia), ASEAN University Network (AUN), and University of Agder (Norway) (2022)
  • Academic supervisor, Marketing Department, Burapha Business School (2019-2022)
  • Committee, Industrial Research and Technology Capacity Development Program, Research and Innovation Administration Division, Burapha University (2020-2022)
  • Editorial Board, Burapha Journal of Business Management (Tier 1, Thai-Journal Citation Index TCI) (2020-2022)
  • Reviewer, Journal of Marketing Management (ABS 2 Star)
  • Committee, B.B.A Curriculum Development for the academic year 2021-2024, Burapha Business School

Intellectual contributions

Refereed Articles – Basic or Discovery Scholarship

  • Vichiengior T., Ackermann C.L., and Palmer, A. (2019), Effect of consumer anticipation on post consumption evaluation of pleasant products, Advances in Consumer Research. Vol. 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, 888-889
  • Vichiengior T., Ackermann C.L., and Palmer, A. (2019), Consumer anticipation: antecedents, processes and outcomes, Journal of Marketing Management. Vol. 35(1-2), 130-159

Presentations of Refereed Papers


  • Vichiengior T., Ackermann C.L., and Palmer, A. (2018), Exploring consumer’s anticipation of non-routine services and its impacts on post-consumptions’ evaluation, 15th International Research Conference in Service Management, La Londe les Maures, France, 10-13 June
  • Vichiengior T. and Ackermann C.L. (2017), The concept of Anticipation and its relevance to consumer behavior.” 16th International Marketing Trends Conference, Madrid, Spain, 26-28 January
  • Vichiengior T. (2016), Antecedents and consequences of consumers’ anticipation of future non-routine consumptions: A mixed method approach, Doctoral Colloquium, 15th International Marketing Trends Conference, Venice, 20 January

Scholarships & Grants Awarded

  • Scholarship for PhD Degree from Burapha Business School (2013)
  • The Marketing Trust Bursaries for AM2014, Doctoral Colloquium, Academy of Marketing Conference, Bournemouth University  (2014)
  • Advisor, U Me Idea Awards 2020 Innovative Idea competition, Sponsored by MCOT (Thai Television Network). 2nd runner-up award (2020)
  • Committee and researcher in the project “Sustainable Economic and Life Development for EEC Community”, received grants equivalent to 142,857 Euros by of Eastern Economic Corridor (EEC)
  • E-Commerce Project Dedicated to EEC Entrepreneurs, received grants equivalent to 14,285 Euros By Alibaba Group