MSc in Strategic and Digital Marketing

Présentation

Objectif du programme

Ce programme prépare les étudiants à acquérir des connaissances et des compétences spécialisées en marketing stratégique et numérique à appliquer dans un environnement commercial mondial.

 

 

Éditorial

Build your brand, Market your future!
Dr Clara KOETZ

The use of cases, real strategic problems and projects will enable students to learn and develop the competencies required to advance their individual careers in firms or any other type of organisation. Pioneer students will learn and develop the skills required to take any organisation further in a responsible world.

Modalités

Conditions d'admission

  • A strong academic background
  • Bachelor or equivalent

English proficiency (one of the following):

  • TOEFL > 80
  • IELTS > 6.0 (4 skills)
  • Cambridge Proficiency Exam > B2
  • Pearson Test > 63 (minimum 59 in each section)
  • Native Language
  • Previous studies taught in English (minimum 2 years)

Tarif et bourses du programme Master :

Calendrier

Cours : septembre 2020 à avril 2021
Stage : mai 2021 à décembre 2021
Graduating project : jusqu’en octobre 2021

Way up! Langues vivantes
Way up Languages

 

Coût du programme:

18 200 €

Frais de dossier

90 €

Langue d'enseignement

Anglais

Téléchargements

Welcome guide Télécharger le PDF

Structure du programme

THESIS / LANGUAGE COURSES / INTERNSHIP

Semester 1
COMPULSORY MODULES
• Omni-Channel Consumer Behaviour
• Marketing of Innovation
• Integrating Online and Offline Marketing Communications

Semester 2
COMPULSORY MODULES
• Marketing research
• Customer Experience Management
• International Strategy
“Winter Session” abroad or in Rennes
• Corporate Social Responsibility
“Winter Session” abroad or in Rennes

Specialisation Tracks

DIGITAL MARKETING AND COMMUNICATION
• Digital Marketing and Branding
• Database for Direct Marketing and E-CRM
• Digital Advertising
• Web Based Project Management
• Designing User Experience & Webanalytics

STRATEGIC MARKETING
• Contemporary Brand Management
• B2B Marketing
• International Marketing Management
• Marketing Intelligence and Pricing Strategy
• Omni Channel Distribution and Retail Management

TOTAL = 120 ECTS

Perspectives de carrières

Brand Manager, Trade Marketer, International Sales Developer, Fan Experience Manager, Promotion Analyst, Operational Marketing Manager, International Digital Project Manager, Marketing & Communication Manager, Business Development Manager, Public Account Manager, Account Executive, PR Manager…

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