MSc in Strategic and Digital Marketing


Objectif du programme

Ce programme prépare les étudiants à acquérir des connaissances et des compétences spécialisées en marketing stratégique et numérique à appliquer dans un environnement commercial mondial.




Build your brand, Market your future!
Dr Clara KOETZ

The use of cases, real strategic problems and projects will enable students to learn and develop the competencies required to advance their individual careers in firms or any other type of organisation. Pioneer students will learn and develop the skills required to take any organisation further in a responsible world.


Conditions d'admission

  • A strong academic background
  • Bachelor or equivalent (Diploma)

English proficiency (one of the following):

  • TOEFL > 80 IBT
  • or TOEIC > 750
  • or IELTS > 6.0
  • or Cambridge Proficiency Exam (CPE) > B2
  • or Pearson Test of English (PTE) > 63 (minimum score of 59 in each section)
  • or TOEFL 70 or TOEIC 700 or IELTS 5.5 + IEC
  • or Native Language: English
  • or previous studies taught in English (minimum 2 years)
  • ou un test d’anglais de positionnement (TOEIC Blanc) gratuit et disponible dès lors que vous suivez votre processus d’admission en ligne

Tarif et bourses du programme Master :


Durée : 15 mois

Rentrée : janvier 2021
Modules : janvier à décembre 2021
Stage (4 à 6 mois) : mai à août 2021 ou janvier à août 2022
Graduating Project : jusqu’à août 2022

Rentrée : septembre 2021
Modules : septembre 2021 à avril 2022
Stage (4 à 6 mois) : mai 2022 à février 2023
Graduating project : jusqu’à octobre 2022

Frais de dossier


Coût du programme

18 200 €


Langue d'enseignement

  • Anglais

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I felt very often enlightened and inspired by the insights shared by professors and also experts in this field.
Jing JIN, Chinese, alumna

After a couple of years of working in the mobile internet sector in China, I decided to join Rennes SB. This adventure has privileged me with a rapid access to some cutting-edged topics and very innovative practices in this domain, in horizontal and vertical senses. I felt very often enlightened and inspired by the insights shared by professors and also experts in this field. In addition, the school atmosphere is very dynamic, emphasising the involvement of international students in various social activities offering exposure to French language and culture. For younger students, it is a highly desirable, enriching and impressive experience of self-exploration. This can definitely act as a springboard for their personal development.

Structure du programme


Compulsory modules

• Omni-Channel Consumer Behaviour
• Marketing of Innovation
• Integrating Online and Offline Marketing Communications• Marketing research
• Customer Experience Management
• International Strategy
“Winter Session” abroad or in Rennes
• Corporate Social Responsibility
“Winter Session” abroad or in Rennes

Specialisation Tracks

• Digital Marketing and Branding
• Database for Direct Marketing and E-CRM
• Digital Advertising
• Web Based Project Management
• Designing User Experience & Webanalytics

• Contemporary Brand Management
• B2B Marketing
• International Marketing Management
• Marketing Intelligence and Pricing Strategy
• Omni Channel Distribution and Retail Management


Perspectives de carrières (Alumni)

Brand Manager, Trade Marketer, International Sales Developer, Fan Experience Manager, Promotion Analyst, Operational Marketing Manager, International Digital Project Manager, Marketing & Communication Manager, Business Development Manager, Public Account Manager, Account Executive, PR Manager…
Tesla Motors, L’Oréal, Nestlé, Redbull, Microsoft, Amazon, Valentino, Guerlain, Pernod-Ricard, Auchan, Sanofi, Unilever, JCDecaux, Samsonite, Chanel, Aoste, IPSOS, Barilla Group, Ubisoft, Marriott…
Belgium, Canada, China, Colombia, France, Germany, Russia, United Kingdom, USA…

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