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Douglas
BRYSON

Fonction : Assistant Professor
Pôle : Marketing and Negotiation
Nationalité(s) : Canada
Expertise liée aux objectifs de développement durable des Nations unies :
Qualifications

M.B.A. University of New Brunswick, Canada – 1993
PhD (ABD) University of Cambridge
B.Sc University of Manitoba, Canada – 1988

Teaching

European Business Environment, International Marketing Management, International Strategic Management, Technology Management, New Product Development, Innovation and Creativity, Research Methods, Change Management, Management of Information Systems

Research interests

Consumer Adoption of Technologically-based Products and Services, The Social Psychology of Creativity in R&D Teams, The Role of Person-Environment Fit as Antecedents to Human Resource Outcomes, The Phenomenon of Extreme Negative Affect on Brands: Brand Hate, The Psychology of Luxury Brand Consumers