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Ph.D. Cardiff University, UK – 2008 Mphil, Cardiff University, UK – 2005
Marketing of Innovation, Research Methods in Marketing
Product/service innovation, product-market strategy, and business/service model innovation
Dr Fu-Mei Chuang is Associate Professor of Marketing. She earned her Ph.D. in Marketing from Cardiff University Business School (UK). Prior to joining Rennes SB, she worked at Loughborough University Business School (UK). Her research interests focus on product/service innovation, product-market strategy, and business model innovation. She has experience of teaching at undergraduate, postgraduate, and executive levels to multi-cultural audiences. Currently, she is the module leader of ‘Marketing of Innovation’ and ‘Research Methods in Marketing’. She has published in leading journals including ‘Research Policy’, ‘Journal of Product Innovation Management’, and ‘British Journal of Management’. The standard of her work has been recognised internationally, as she won the Best Track Paper Award from the American Marketing Association Summer Conference at San Francisco. In addition, she was the Haynes Prize for the Most Promising Scholar(s) – Nominee, Academy of International Business (AIB) Annual Meeting in Vancouver, Canada
