Dr. Sheila

MATSON

Dr Sheila Matson is an Associate Professor of Marketing at Rennes School of Business and Head of the Marketing and Negotiations’ Acadedemic Department. She is a graduate of University College Cork, Universite de Rennes 1, Universite de Rennes 2 and Rennes School of Business. Sheila worked in the Tourism Industry for French and Irish companies for several years. She obtained her Phd. from The Institut de Gestion de Rennes, Rennes 1 University, under the supervision of Professor Philippe Robert Demontrond, taking the challenge to complete it in French and obtaining the highest French grade: Mention très honorable avec Félicitations du jury.
Sheila’s main research interest is the meaning of consumer experiences, particularly in the Food and Tourism sectors. Her research is based in Consumer Culture Theory. She mobilises research methodologies inspired by ethnography, such as observation, in-depth and semi-structured interviews, netnography and focus groups. She works with some top international researchers in her field including Professor Emeritus Melanie Wallendorf and Professor Emeritus Cele Otnes. She publishes in top journals such as Tourism Management and Journal of Business Research. Sheila has been a visiting professor at Quinnipiac University in Connecticut and regularly works with companies and research organisations in Brittany such as Valorial and Olga. She was awarded a 100, 000 euro grant by the Brittany region to work on Digital Food Experiences between 2021-2025, along with her colleague Youenn Loheac.