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Publications

Au cours des cinq dernières années, les membres de la faculté de Rennes School of Business ont publié plus de 500 articles de recherche dans des journaux académiques internationaux à comité de lecture. Leurs travaux ont un impact sur les entreprises et la société. Par exemple, 40 % de ces articles sont particulièrement liés à la responsabilité sociale des entreprises et aux objectifs de développement durable des Nations unies.
Rahman, M., Rodríguez-Serrano, M. Á., & Lambkin, M. (2020). Advertising efficiency and profitability: Evidence from the pharmaceutical industry. Industrial Marketing Management, 89, 619–629.
Auteur(s) :
Dr Mahabubur RAHMAN, Rahman, M., Rodríguez-Serrano, M. Á., & Lambkin, M.
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Shi, W., Fu, H., Wang, P., Chen, C., & Xiong, J. (2020). Two competing climate discourses on Twitter with semantic network and temporal analyses. International Journal of Environmental Research and Public Health, 17(3), 1062.
Auteur(s) :
Shi, W., Fu, H., Wang, P., Chen, C., & Xiong, J.
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Marowka, M., Peters, G. W., Kantas, N., & Bagnarosa, G. (2020). Factor-augmented Bayesian cointegration models: A case-study on the soybean crush spread. Journal of the Royal Statistical Society: Series C (Applied Statistics), 69(2), 483–500.
Auteur(s) :
Dr Guillaume BAGNAROSA, Marowka, M., Peters, G. W., Kantas, N., & Bagnarosa, G.
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Rahman, M., Aziz, S., & Hughes, M. (2020). The product-market performance benefits of environmental policy: Why customer awareness and firm innovativeness matter. Business Strategy and the Environment, 29(5), 2001–2018.
Auteur(s) :
Dr Mahabubur RAHMAN, Dr Saqib AZIZ, Rahman, M., Aziz, S., & Hughes, M.
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Qureshi, M. A., Kirkerud, S., Theresa, K., & Ahsan, T. (2020). The impact of sustainability (environmental, social, and governance) disclosure and board diversity on firm value: The moderating role of industry sensitivity. Business Strategy and the Environment, 29(3), 1199–1214.
Auteur(s) :
Dr Tanveer AHSAN, Qureshi, M. A., Kirkerud, S., Theresa, K., & Ahsan, T.
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Belboula, I., & Ackermann, C.-L. (2021). Consumer response to service brand physical elements: Using a semantic priming task to explore implicit understanding of service brand meaning. Journal of Retailing and Consumer Services, 61, 102019.
Auteur(s) :
Belboula, I., & Ackermann, C.-L.
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Hetet, B., Ackermann, C.-L., & Mathieu, J.-P. (2020). The role of brand innovativeness on attitudes towards new products marketed by the brand. Journal of Product & Brand Management, 29(5), 569–581.
Auteur(s) :
Hetet, B., Ackermann, C.-L., & Mathieu, J.-P.
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Picot-Coupey, K., Krey, N., Huré, E., & Ackermann, C.-L. (2021). Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale. Journal of Business Research, 126, 578–590.
Auteur(s) :
Dr. Elodie HURE, Picot-Coupey, K., Krey, N., Huré, E., & Ackermann, C.-L.
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Bourguinon, A., Azambuja, R., & Dorsett, C. (2020). Lost in translation? Transferring creativity insights from arts into management. Organization, 27(5), 717–741.
Auteur(s) :
Bourguinon, A., Azambuja, R., & Dorsett, C.
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Braojos, J., Benitez, J., Llorens, J., & Ruiz, L. (2020). Impact of IT integration on the firm’s knowledge absorption and desorption. Information & Management, 57(7), 103290.
Auteur(s) :
Braojos, J., Benitez, J., Llorens, J., & Ruiz, L.
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Agi, M., & Soni, H. (2020). Joint pricing and inventory decisions for perishable products with age-, stock-, and price-dependent demand rate. Journal of the Operational Research Society, 71(1), 85–99.
Auteur(s) :
Dr Maher AGI, Agi, M., & Soni, H.
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Mirza, S. S., & Ahsan, T. (2020). Corporates' strategic responses to economic policy uncertainty in China. Business Strategy and the Environment, 29(2), 375–389.
Auteur(s) :
Dr Tanveer AHSAN, Mirza, S. S., & Ahsan, T.
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