Dr DESCUBES Irena

Assistant Professor

Pôle : Marketing

Nationalités :

Teaching

  • International Management (MA)
  • International Negotiation Techniques, Tactics and Simulations (MA, MSc, MBA)
  • Management and Marketing of Not-for-profit Organizations (MA)
  • Geopolitics (MA)
  • International Consumer Behaviour (MA, MSc)
  • Crisis Management (MSc)
  • Brand Management (BA)
  • Marketing Fundamentals (BA)

Qualifications

  • Doctorate VSE, Prague, Czech Republic, 2012
  • PhD (ABD) University of Economics, Prague, Czech Republic, Business Administration, 2012
  • MBA, Open University London (obtained at the ESC Rennes School of Business, Renne-France), 2005
  • DESS Political and Social Communication, Paris I – Sorbonne
  • MA in European Studies, Central European University, Prague
  • Master in Education, Charles University, Prague

Services

Service to the Institution

Department Assignments

Institutional Service Activities:

  • Liason Officer for ESC2R (ESC Rennes- UIR Rabat) (2010-2011)

University Assignments

  • Assurance Of Learning – Institutional Service:
  • EMBA Programme Manager (2015-2016)

Member:

  • Organizational Committee of the International Economics and Statistics Days at the University of Economics in Prague: Member of the Organizational Committee together with the representatives of The Department of Statistics and Probability and the Department of Microeconomics, University of Economics, Prague and The University of Economics, Faculty of Business Economics with seat in Košice (2013-2014)
  • Permanent pedagogical Committee at ESLI (École Supérieure de la Logistique Industrielle) (2013-2014)

Other Institutional Service Activities

  • Programme Manager CHEDD (Cycle de Hautes Etudes en Développement Durable): CHEDD is a program in Management of Sustainable Development in various types of institutions (both for-profit and not-for-profit). The attendees (auditeurs in French) come from various backgrounds and hold various positions (Directors, Mayors, Entrepreneurs, …). (2013-2014)

 

Service to the Community

Positions Held in Civic Organizations

  • City Council, Member of the local government (city council) between (2008-2013)

Professional Development

  • Fórum pro udržitelné podnikání, Prague, Czech Republic (2011)

Honors/Awards

Award

  • Best Paper, 12th Special Focus Symposium on ICESKS: Information, Communication and Economic Sciences in the Knowledge Society (2011)

Research interest

  • Consumer behaviour: frugal consumer modes, sustainable consumption, downshifting
  • Marketing for non-profit sector

Work Experience

Academic

  • Assistant professor, Marketing Pole Area, Rennes School of Business (2012 – Present)
  • Programme Manager (EMBA), Rennes School of Business (2016 – Present)
  • Senior Lecturer, ESC Rennes School of Business (2003 – 2012)

Non - Academic

  • Senior Analyst, Ducker Research Europe (February, 1998 – April, 1999)
  • Developper of business opportunities, Carnot Croissance (June, 1996 – December, 1997)
  • International Department, Olga Havel Foundation (January, 1991 – June, 1993)

Consulting Experience

  • 1998: Ducker Research Europe, Automotive Market in Central & Eastern Europe Survey

Academic Background

  • Doctorate VSE, Prague, Czech Republic, 2012 PhD (ABD) University of Economics, Prague, Prague, Czech Republic, Business Administration (2012)
  • EMBA Open University, London (obtained at the ESC Rennes School of Business, Renne-France) (2005)
  • DESS Paris I. Sorbonne, Paris, Communication politique et sociale (1995)
  • M.A. Central European University, Prague, Czech Republic, European Studies (1994)
  • Other Faculty of Pedagogy, University of Economics, Prague, Czech Republic, Education for Children and Youth with special needs (1991)

Intellectual contributions

Refereed Articles

Basic or Discovery Scholarship

  • Descubes, Irena and Tom McNamara, « Determinants of consumers’ intentions to redeem QR-code coupons via internet-enabled mobile devices (Under Review with the IJMR). » (in press) International Journal of Market Research (2017):
  • Descubes, Irena , Tom McNamara, and Cyrlene Claasen, « E-Marketing Communications of Trophy Hunting Providers in Namibia: Evidence of Ethics and Fairness in an Apparently Unethical and Unfair Industry? » Current Issues In Tourism (2017):
  • Claasen, Cyrlene , Irena Descubes, and Tom McNamara, « Ethical Discourse-Based Legitimacy in Contentious Industries: Confirming an Oxymoron (Under Review). » (in press) Business Ethics Quarterly (2017):
  • Descubes, Irena , Tom McNamara, and Tony Cragg, « Recycling Waste & Upcycling People: A new type of an environmentally-motivated social enterprise strategy Under 2nd Review with the IJMTM. » (in press) International Journal of Manufacturing Technology and Management (2017):
  • McNamara, Tom and Irena Descubes, « Targeted Marketing to the Lesbian, Gay, Bisexual and Transgender (LGBT) Community: A primer. Under review with the IJA. » (in press) International Journal of Advertising (2017):
  • McNamara, Tom , Irena Descubes, and Cyrlene Claasen, « Trophy Hunting in Namibia: A Case of an Unethical Image that is Unjustified? (Under review with the Special Issue on « The Animal » with Culture & Organization). » (in press) Culture and Organization (2017):
  • McColl, Rod , Irena Descubes, and Mohammad Elahee, « Evolving Conflict Management Strategies Adopted by Chinese Negotiators. » (in press) Journal of Business Strategy (2016):
  • Descubes, Irena and Tom McNamara, « Lesbian perceptions of gay advertising in a French context: A case of not necessarily la vie en rose (Under review with JMM). » (in press) Journal of Marketing Management (2016):
  • Descubes, Irena and Tom McNamarra, « Theatre-Based Learning to Foster Corporate Legacy Change. » Journal of Organizational Change Management (2015):
  • Descubes, Irena , Jean-Philippe Timsit, and Yann Truong, « Social innovation in emerging economies: a resource-based view perspective. » Strategic Change 22. (2013): 503-510.
  • Descubes, Irena , « Recenze publikace Tomáše Sedláčka Ekonomie dobra a zla. » Ekonomika a Management (2010):
  • Truong, Yann , R. McColl, and I. Descubes, « Testing US Advertising Belief and Attitude Measures in France. » Journal of Euromarketing 18. (2009): 35-46.

 

Refereed Proceedings

Basic or Discovery Scholarship

  • Descubes, Irena and Tom McNamara, « The Consumer Engagement Process As It Relates To A Brand’s Revival Strategy. » , International Days of Statistics and Economics at VŠE, Prague (2015):
  • Descubes, Irena and Tom McNamara, « Eco-citizen Social Enterprise Governance by Emotional Management: The Case of Feuille d’Erable. » International Days of Statistics and Economics at VŠE (2014):
  • Descubes, Irena , « FreeAid: Business students for Not-for-profits. » 6th International Barcelona Conference on Higher Education -Let’s build transformative knowledge to drive social change. (2013):
  • Descubes, Irena , Cristine Beatrix-Barbier, and Florent Rortais, « Cross-media advertising strategies: implications for relationship marketing. » International Colloquium in Relationship Marketing (2013):
  • Kitchen, Phillip , M Tourky, and Irena Descubes, « The Elaboration Likelihood Model Revisited: A 21st Century Perspective. » 18th International Conference on Corporate and Marketing Communications (2013):
  • McGilchrist, Renaud , Irena Descubes, and François Lépineux, « Knowledge Representation of Risk and Opportunities Arising from Environmental, Social and Governance issues: a Bayesian Network Approach. » International Days of Statistics and Economics at VŠE. Prague (2013):
  • McGilchrist, Renaud , Irena Descubes, and François Lépineux, « Knowledge Representation of Risk and Opportunities Arising from Environmental, Social and Governance issues: a Bayesian Network Approach. » International Days of Statistics and Economics at VŠE. Prague (2013):
  • Descubes, Irena and Tom McNamara, « Art-based Learning: Catalyst for Change in Corporate Culture. » , International Days of Statistics and Economics at VŠE, Prague (2013):
  • Gregory, Mark , Mounir Kehal, and Irena Descubes, « Mentored action learning applied to personal knowledge management – a research in progress. » (in press) UKAIS International Conference 2012 (2012):
  • Descubes, Irena , « Factors Influencing Biofuel Purchase Intention. » , International Days of Statistics and Economics at VŠE, Prague (2012):
  • Descubes, Irena , « Humanitarian Assistance & Disaster Recovery in Afghanistan: Ongoing Debate on Best Instruments from Czech Perspective. » Knowledge Systems for Coalition Operations (KSCO) (2012):
  • Descubes, Irena , « Main Macroeconomic Approaches to the Currency Rate – the Middle European Issue. » 12th Special Focus Symposium on ICESKS : Information,Communication and Economic Science in the Knowledge Society (2011):
  • Gregory, Mark and Irena Descubes, « Personal knowledge management: PIMS/IIS/UGIS – A research in progress. » International Days of Statistics and Economics at VŠE. Prague (2011):
  • Descubes, Irena , « Carsharing: what are the actionable green nudges in urban areas? » 12th Special Focus Symposium on ICESKS: Information, Communication and Economic Sciences in the Knowledge Society (2011):
  • Descubes, Irena and Yann Truong, « The Diffusion of High-Tech Social Innovations Among Senior Consumers. » International Days of Statistics and Economics at VŠE (2011):
  • Descubes, Irena and Yann Truong, « The Diffusion of High-Tech Social Innovations Among Senior Consumers. » International Days of Statistics and Economics at VŠE (2011):
  • Descubes, Irena , « New Social Movements and Consumer Resistance to Hypermarket Retail in the Czech Republic: Case NESEhnutí. » 16th International Conference on Corporate and Marketing Communications, Athens University of Economics and Business (2011):
  • Gregory, Mark and Irena Descubes, « Structured Reflexion in Information Systems Teaching and Research. » UK Academy for Information Systems 16th Annual International Conference and PhD Consortium 2011, St Catherine’s College Oxford University (2011):
  • Gregory, Mark and Irena Descubes, « Data, Information and Knowledge: a Candid and Pragmatic Discussion. » Special Focus Symposium on 10th ICESKS: Information, Communication, and Economic Sciences in the Knowledge Societ (2010):
  • Descubes, Irena , « Nejsme lhostejní: etické spotřebitelské chování. » Jak se zastavil a změnil svět », Fakulta podnikohospodářská, VSE Praha (2010):
  • Descubes, Irena , « Firma zároveň podnikatelská a sociální v období krize: britský a francouzský model. » 4. ročník mezinárodních statisticko-ekonomických dnů na VSE v Praze (2010):
  • Descubes, Irena , « Potential threats of further enlargement of the European Union: Position of France. » , International Days of Statistics and Economics at VŠE, Prague (2009):

 

Non-Refereed Articles

Applied or Integrative/application Scholarship

  • McNamara, Tom and Irena Descubes, « Reviving the Maybach: Luxurious failure for Mercedes-Benz. » businessandleadership.com (2013)

Basic or Discovery Scholarship

  • Gregory, Mark and Irena Descubes, « Understanding PIMS: Personal Information Management System. » Research Journal of Economics, Business and ICT (2011):

Chapters, Cases, Readings, Supplements

Case

  • McNamara, Tom , Cyrlene Claasen, and Irena Descubes, « Trophy Hunting in Namibia: Controversial but Sustainable? A Case Study of ‘Hunters Namibia Safaris. », The Case Centre. The case centre, 2016.
  • Claasen, Cyrlene , Tom McNamara, and Irena Descubes, « Namdeb: DeBeers’ joint venture with the Namibian government. », The Case Centre. The case centre, 2016.
  • Claasen, Cyrlene , Tom Mcnamara, and Irena Descubes, « Namdeb: DeBeers’ joint venture with the Namibian government. A partnership of equals or an asymmetric relationship? », Emerald Emerging Markets Case Studies. Emerald, 2016.
  • McNamara, Tom and Irena Descubes, « If you knew where that new sweater came from you might not wear it. Working conditions in Bangladesh’s factories. », International Business – Global Edition, 10th ed., by Hill, C.. McGraw Hill Higher Education, 2015.
  • McNamara, Tom and Irena Descubes, « IKEA: A unique service experience. », Foundations of Marketing – Global Edition, 5th ed., by Fahy, J. and Jobber, D.. McGraw Hill Higher Education, 2015.
  • McNamara, Tom and Irena Descubes, « H&M and Social Media: An effective market research tool. », Foundations of Marketing – Global Edition, 5th ed., by Fahy, J. and Jobber, D.. McGraw Hill Higher Education, 2015.
  • McNamara, Tom and Irena Descubes, « Maybach – The rise, fall, and (possible) rise again of a luxury icon. », Principles and practice of marketing 8th ed., by Jobber, D. and Ellis-Chadwick, F.,. McGraw Hill Higher Education, 2015.
  • McNamara, Tom and Irena Descubes, « Chapter 22 Mini-Case. », Principles and practice of marketing 8th ed., by Jobber, D. and Ellis-Chadwick, F.. McGraw Hill Higher Education, 2015.
  • McColl, Rod and Irena Descubes, « A bike to rent just whenever and wherever you want it? », Principles of Services Marketing. McGraw Hill Higher Education, 2014.
  • McNamara, Tom and Irena Descubes, « Restrictions on capital flows are growing. But are all capital flows alike. », International Business – Global Edition, 10th ed., by Hill, C.. McGraw Hill Higher Education, 2014.
  • McNamara, Tom and Irena Descubes, « Can IKEA adapt its service experience to India? », Emerald Emerging Markets Case Studies. Emerald, 2014.
  • McColl, Rod and Irena Descubes, « A bike to rent just whenever and wherever you want it? », Principles of Services Marketing, 7th edition , 2013.
  • McColl, Rod and Irena Descubes, « Le VéloSTAR: Improving the World’s First Automated Bike Rental System. », ecch. Cranfield University, Wharley End Beds MK43 0JR, UK: ecch, 2012.
  • McColl, Rod and Irena Descubes, « Making Bikes Accessible to All? », In Adrian Palmer, Principles of Services Marketing, 6th edition. McGraw-Hill., 2011.

Chapter

  • Soukup, Jindrich , Pavel Sirucek, Marta Necadova, Irena Descubes, and Tomas Pavelka, « Kapitola 5: Udržitelný rozvoj versus růst globalizace (Sustainable development versus globalization and economic growth). », Soukup, J. a kol. Zdroje a perspektivy rozvoje evropských ekonomik na počátku 21. století v kontextu soudobé globalizace.. Albatros Media, Praha, 2015.
  • Visser, Wayne and Irena Descubes, « Responsible business and social entrepreneurship in the Czech Republic. », The world guide to sustainable enterprise: A country-by-country analysis of responsible business and social entrepreneurship. Greenleaf Publishing, 2015.
  • McNamara, Tom and Irena Descubes, « IKEA and Service – Will people in India be happy assembling their own furniture? », Principles and practice of marketing 8th ed., by Jobber, D. and Ellis-Chadwick, F.. McGraw Hill Higher Education, 2014.

Reading

  • McNamara, Tom and Irena Descubes, « Case Study 3: Citibank and CDOs. », Business in Ethical Focus: An Anthology, 2nd Ed.. (McGraw-Hill):, 2016.
  • Moore-Mangin, Asha and Irena Descubes, « Provided pedagogical consulting services for the development of digital support material. », Foundations of Marketing – Global Edition, 5th ed., by Fahy, J. and Jobber, D.. McGraw Hill Higher Education, 2015.
  • McNamara, Tom and Irena Descubes, « Provided pedagogical consulting services for the development of digital support material. », Foundations of Marketing – Global Edition, 5th ed., by Fahy, J. and Jobber, D.. McGraw Hill Higher Education, 2015.
  • McNamara, Tom and Irena Descubes, « Provided pedagogical consulting services for the development of digital support material. », Foundations of Marketing – Global Edition, 5th ed., by Fahy, J. and Jobber, D.. McGraw Hill Higher Education, 2015.
  • McNamara, Tom and Irena Descubes, « Provided pedagogical consulting services for the development of digital support material. », Foundations of Marketing – Global Edition, 5th ed., by Fahy, J. and Jobber, D.. McGraw Hill Higher Education, 2015.
  • Descubes, Irena and Tom McNamara, « Internationalization Strategies Pedagogical online activities. », Strategic Management: Concepts and Cases. McGraw-Hill, 2014.
  • McNamara, Tom and Irena Descubes, « The Power of Crowds: Crowdsourcing comes of age. », Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al., McGraw-Hill Publishers. McGraw Hill Higher Education, 2014.
  • McNamara, Tom and Irena Descubes, « Employee Empowerement at GE. », Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al., McGraw-Hill Publishers. McGraw Hill Higher Education, 2014.
  • McNamara, Tom and Irena Descubes, « The IKEA way or the IWAY. », Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al.. McGraw Hill Higher Education, 2014.
  • McNamara, Tom and Irena Descubes, « Ethically made clothing. You wear it but how do you really know it’s been made ethically? », Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al.. McGraw Hill Higher Education, 2014.
  • McNamara, Tom and Irena Descubes, « Learning From Mistakes: GlaxoSmithKline’s problems in China: Not what the doctor ordered. », Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al.. McGraw Hill Higher Education, 2014.
  • McNamara, Tom and Irena Descubes, « Exercising Strategy – Attention shoppers: Nervous breakdown in progress on aisle 5. », Human Resources Management – International Edition by Noe (8th ed.). McGraw – Hill, 2013.
  • McNamara, Tom and Irena Descubes, « Evidence Based HR – Don’t feel like going to work today? Not a problem. », Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill, 2013.
  • McNamara, Tom and Irena Descubes, « Exercising Strategy – Do you need a compliant labour force willing to work 7 days a week for pennies a day? Call us. », Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill, 2013.
  • McNamara, Tom and Irena Descubes, « Managing People – Porsche: Where high performance meets low cost labour. », Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill, 2013.
  • McNamara, Tom and Irena Descubes, « Pay Structure Decisions – Oil, diamonds and … computers? The emergence of a new cartel. », Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill, 2013.
  • Descubes, Irena and Tom McNamara, « The Analysis and Design of Work – Daily stand-up meetings: an agile management tool. », Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill, 2013.
  • Descubes, Irena and Tom McNamara, « Recognizing Employee Contributions with Pay – Carrots and sticks aren’t cutting it anymore! », Human Resources Management – International Edition, by Noe (8th ed.). McGraw-Hill, 2013.
  • Descubes, Irena and Tom McNamara, « Chapter 2 – Learning From Mistakes: Australia’s Olive Revolution: Cigarette giants tremble. », Strategic Management – Global Edition, 7th ed., by Dess, G. et al. , 2013.
  • Descubes, Irena and Tom McNamara, « Chapter 8 – Issues for Debate: Rebranding the city of Kosice: From Industrial eye sore to hotbed of creativity? », Strategic Management – Global Edition, 7th ed., by Dess, G. et al. , 2013.
  • Descubes, Irena and Tom McNamara, « National Geographic: Saving the planet is its strategy. », Strategic Management – Global Edition, 7th ed., by Dess, G. et al. McGraw Hill Higher Education, 2013.
  • Descubes, Irena and Tom McNamara, « Chapter 12 – Issues for Debate: Citizen-riders speak up and crowdsource the Pibal. », Strategic Management – Global Edition, 7th ed., by Dess, G. et al. McGraw Hill Higher Education, 2013.
  • McNamara, Tom and Irena Descubes, « Learning from mistakes: Mercedes Benz and the failure of the Maybach: A question of too much luxury or not enough? », Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al., McGraw-Hill Publishers. McGraw Hill Higher Education, 2013.

Presentations of Refereed Papers

International

  • Descubes, Irena and Tom McNamara. (2015, September). The Consumer Engagement Process As It Relates To A Brand’s Revival Strategy. , International Days of Statistics and Economics at VŠE, Prague, Prague, Czech Republic.
  • Descubes, Irena and Tom McNamara. (2015, May). Comportement Entrepreneurial Responsable : Cas de la Feuille d’Erable. 9e Congrès de l’Académie de l’Entrepreneuriat et de l’Innovation, Entrepreuriat Responsable: Pratiques et Enjeux Théoriques, Nantes, France.
  • Descubes, Irena and Tom McNamara. (2014, September). Eco-citizen Social Enterprise Governance by Emotional Management: The Case of Feuille d’Erable. The 8th International Days of Statistics and Economics, Prague, Czech Republic, September 11 – 13 2014, Prague, Czech Republic.
  • Descubes, Irena and Tom McNamarra. (2013, September). Art-based Learning: Catalyst for Change in Corporate Culture. International Days of Statistics and Economics at VŠE, Prague, Czech Republic.
  • Descubes, Irena, Christine Beatrix-Barbier, and Florent Rortais. (2013, September). Cross-media advertising strategies: implications for relationship marketing. 21st International Colloquium in Relationship Marketing, Rennes, France.
  • McGilchrist, Renaud, Irena Descubes, and François Lépineux. (2013, September). Knowledge Representation of Risk and Opportunities Arising from Environmental, Social and Governance issues: a Bayesian Network Approach. International Days of Statistics and Economics at VŠE. Prague, Prague, Czech Republic.
  • Descubes, Irena (2013, May). FreeAid: Business students for Not-for-profits. 6th International Barcelona Conference on Higher Education -Let’s build transformative knowledge to drive social change., Barcelona, Spain.
  • Kitchen, Phillip, M Tourky, and Irena Descubes. (2013, April). The Elaboration Likelihood Model Revisited: A 21st Century Perspective. 18th International Conference on Corporate and Marketing Communications, Salerno, Italy.
    Descubes, Irena (2012). Humanitarian Assistance & Disaster Recovery in Afghanistan: Ongoing Debate on Best Instruments from Czech Perspective. Knowledge Systems for Coalition Operations (KSCO), Pensacola, Florida.
  • Gregory, Mark, Mounir Kehal, and Irena Descubes. (2012, March). Mentored action learning applied to personal knowledge management – a research in progress. UKAIS 2012: 2012 Conference of the United Kingdom Academy for Information Systems, Oxford, United Kingdom.
  • Descubes, Irena (2011). Main Macroeconomic Approaches to the Currency Rate – the Middle European Issue. 12th Special Focus Symposium on ICESKS : Information,Communication and Economic Science in the Knowledge Society, Zagreb, Czech Republic.
  • Descubes, Irena (2011). How to offer a delicious yet economically reasonable organic cuisine at schools. Conference Forum for Sustainable Business, April 14,2011,Prague, Czech Republic, Prague, Czech Republic.
  • Descubes, Irena (2011, November). Carsharing: what are the actionable green nudges in urban areas? 12th Special Focus Symposium on ICESKS: Information, Communication and Economic Sciences in the Knowledge Society, Zagreb, Croatia.
  • Descubes, Irena and Yann Truong. (2011, September). The Diffusion of High-Tech Social Innovations Among Senior Consumers. International Days of Statistics and Economics at VŠE, Prague, Czech Republic.
  • Gregory, Mark and Irena Descubes. (2011, September). Personal knowledge management: PIMS/IIS/UGIS – A research in progress. International Days of Statistics and Economics at VŠE. Prague, Prague, Czech Republic.
  • Descubes, Irena (2011, April). New Social Movements and Consumer Resistance to Hypermarket Retail in the Czech Republic: Case NESEhnutí. 16th International Conference on Corporate and Marketing Communications, Athens University of Economics and Business, Athens, Greece.
  • Gregory, Mark and Irena Descubes. (2011, April). Structured Reflexion in Information Systems Teaching and Research. UK Academy for Information Systems 16th Annual International Conference and PhD Consortium 2011, St Catherine’s College Oxford University, Oxford, United Kingdom.
  • Descubes, Irena (2011, March). Jak nabídnout chutnou a cenově přijatelnou kuchyni z organických potravin? Fórum pro udržitelné podnikání, Prague, Czech Republic.
  • Gregory, Mark and Irena Descubes. (2010, November). Data, Information and Knowledge: a Candid and Pragmatic Discussion. Special Focus Symposium on 10th ICESKS: Information, Communication, and Economic Sciences in the Knowledge Societ, Zagreb, Croatia.
  • Descubes, Irena (2010, September). Nejsme lhostejní: etické spotřebitelské chování. Jak se zastavil a změnil svět », Fakulta podnikohospodářská, VSE Praha, Prague, Czech Republic.
  • Descubes, Irena (2010, September). Firma zároveň podnikatelská a sociální v období krize: britský a francouzský model. 4. ročník mezinárodních statisticko-ekonomických dnů na VSE v Praze, Prague, Czech Republic.
  • Descubes, Irena (2009, September). Potential threats of further enlargement of the European Union: Position of France. , International Days of Statistics and Economics at VŠE, Prague, Prague, Czech Republic.