Dr DESCUBES Irena

Assistant Professor

Pôle : Marketing

Nationalités :

Teaching

  • International Negotiation Techniques, Tactics and Simulations (MA, MSc, MBA)
  • Management and Marketing of Not-for-profit Organizations (MA)
  • Geopolitics (MA)
  • International Consumer Behaviour (MA, MSc)
  • Crisis Management (MSc)
  • Brand Management (BA)
  • Marketing Fundamentals (BA)
  • Corporate Social Responsibility Reporting

Qualifications

  • PhD in Business Administration, University of Economics, Prague, Czech Republic, 2012
  • MBA, Open University London (obtained at the ESC Rennes School of Business, Rennes-France), 2005
  • DESS Political and Social Communication, Paris I – Sorbonne, 1995
  • MA in European Studies, Central European University, Prague, 1994
  • Master in Education, Charles University, Prague, 1991

Services

Service to the Institution

Department Assignments

Institutional Service Activities:

  • Liason Officer for ESC2R (ESC Rennes- UIR Rabat) (2010-2011)

University Assignments

  • Assurance Of Learning – Institutional Service:
  • EMBA Programme Manager (2015-Present)
  • Acting Head of Executive Education (2017-Present)

Member:

  • Organizational Committee of the International Economics and Statistics Days at the University of Economics in Prague: Member of the Organizational Committee together with the representatives of The Department of Statistics and Probability and the Department of Microeconomics, University of Economics, Prague and The University of Economics, Faculty of Business Economics with seat in Košice (2013-2016)
  • Permanent pedagogical Committee at ESLI (École Supérieure de la Logistique Industrielle) (2013-2015)

Other Institutional Service Activities

  • Programme Manager CHEDD (Cycle de Hautes Etudes en Développement Durable): CHEDD is a program in Management of Sustainable Development in various types of institutions (both for-profit and not-for-profit). The attendees (auditeurs in French) come from various backgrounds and hold various positions (Directors, Mayors, Entrepreneurs, …). (2012-2015)

 

Service to the Community

Positions Held in Civic Organizations

  • City Council, Member of the local government (city council) (2008-2013)

Professional Development

  • Fórum pro udržitelné podnikání, Prague, Czech Republic (2011)

Honors/Awards

Award

  • Best Paper, 12th Special Focus Symposium on ICESKS: Information, Communication and Economic Sciences in the Knowledge Society (2011)

Research interests

  • Cross-cultural negotiation, frugal consumer behavior, sustainable consumption, sustainable management change & models

Work Experience

Academic

  • Assistant professor, Marketing Pole Area, Rennes School of Business (2012 – Present)
  • Programme Manager (EMBA), Rennes School of Business (2016 – Present)
  • Acting Head of Executive Education, Rennes School of Business (2017-Present)
  • Senior Lecturer, ESC Rennes School of Business (2003 – 2012)

Non - Academic

  • Senior Analyst, Ducker Research Europe (February, 1998 – April, 1999)
  • Developper of business opportunities, Carnot Croissance (June, 1996 – December, 1997)
  • International Department, Olga Havel Foundation (January, 1991 – June, 1993)

Consulting Experience

  • 1998: Ducker Research Europe, Automotive Market in Central & Eastern Europe Survey

Academic Background

  • PhD in Business Administration, University of Economics, Prague, Prague, Czech Republic, (2012)
  • EMBA Open University, London (obtained at the ESC Rennes School of Business, Rennes-France) (2005)
  • DESS Paris I. Sorbonne, Paris, Communication politique et sociale (1995)
  • M.A. Central European University, Prague, Czech Republic, European Studies (1994)
  • Other Faculty of Pedagogy, University of Economics, Prague, Czech Republic, Education for Children and Youth with special needs (1991)

Intellectual contributions

Refereed Articles

Basic or Discovery Scholarship

Peer Reviewed Journal Articles

  • Descubes, I., McNamara T. and D. Bryson. Lesbian perceptions of gay advertising in a French context. Under the 2nd review with the Special issue on  » The Consumption, Politics and Transformation of Community” for Journal of Marketing Management.
  • Descubes, I. and McNamara, T. Determinants of consumers’ intentions to redeem QR-code coupons via internet-enabled mobile devices. Under review with International Journal of Manufacturing Technology and Management.
  • McColl, R., Descubes, I. , & Elahee, M.(2017). Evolving Conflict Management Strategies Adopted by Chinese Negotiators. Journal of Business Strategy, 38 (6), 38-46, https://doi.org/10.1108/JBS-09-2016-0110
  • Descubes I., McNamara T., & Claasen, C. (2017). The Marketing Language of Trophy Hunting Providers in Namibia: Evidence of Ethics in an Apparently Unethical Industry?. Current Issues in Tourism. https://doi.org/10.1080/13683500.2017.1299696
  • Descubes, I., McNamara T., and T. Cragg. Recycling Waste & Upcycling People: A new type of an environmentally-motivated social enterprise strategy. Forthcoming in the Special Issue on « Green Production and Management » for International Journal of Manufacturing Technology and Management.
  • Descubes, I. and McNamara, T. (2015). Theatre-Based Learning to Foster Corporate Legacy Change. Journal of Organizational Change Management, 28 (4), 565 – 578. https://doi.org/10.1108/JOCM-11-2013-0232
  • Descubes, I., Timsit, J. P., & Truong, Y. (2013). Social Innovation in emerging economies: A resource‐based view perspective. Strategic Change, 22(7‐8), 503-510. https://doi.org/10.1002/jsc.1954
  • Gregory, M. and Descubes, I. (2011). Understanding PIMS: Personal Information Management Systems. Research Journal of Economics, Business and ICT, 2011(3), 31-37.
  • Descubes, I. (2010). Recenze publikace Tomáše Sedláčka Ekonomie dobra a zla. Ekonomika a Management. [Online: http://www.ekonomikaamanagement.cz/cz/clanek-recenze-publikace-tomase-sedlacka-ekonomie-dobra-a-zla.html].
  • Truong, Y., McColl, R., & Descubes, I. (2009). Testing US Advertising Belief and Attitude Measures in France. Journal of Euromarketing, 18(1), 35-46. DOI: 10.1080/10496480902865231

Refereed Proceedings

Basic or Discovery Scholarship

  • Descubes, Irena and Tom McNamara, « The Consumer Engagement Process As It Relates To A Brand’s Revival Strategy. » , International Days of Statistics and Economics at VŠE, Prague (2015):
  • Descubes, Irena and Tom McNamara, « Eco-citizen Social Enterprise Governance by Emotional Management: The Case of Feuille d’Erable. » International Days of Statistics and Economics at VŠE (2014):
  • Descubes, Irena , « FreeAid: Business students for Not-for-profits. » 6th International Barcelona Conference on Higher Education -Let’s build transformative knowledge to drive social change. (2013):
  • Descubes, Irena , Cristine Beatrix-Barbier, and Florent Rortais, « Cross-media advertising strategies: implications for relationship marketing. » International Colloquium in Relationship Marketing (2013):
  • Kitchen, Phillip , M Tourky, and Irena Descubes, « The Elaboration Likelihood Model Revisited: A 21st Century Perspective. » 18th International Conference on Corporate and Marketing Communications (2013):
  • McGilchrist, Renaud , Irena Descubes, and François Lépineux, « Knowledge Representation of Risk and Opportunities Arising from Environmental, Social and Governance issues: a Bayesian Network Approach. » International Days of Statistics and Economics at VŠE. Prague (2013):
  • McGilchrist, Renaud , Irena Descubes, and François Lépineux, « Knowledge Representation of Risk and Opportunities Arising from Environmental, Social and Governance issues: a Bayesian Network Approach. » International Days of Statistics and Economics at VŠE. Prague (2013):
  • Descubes, Irena and Tom McNamara, « Art-based Learning: Catalyst for Change in Corporate Culture. » , International Days of Statistics and Economics at VŠE, Prague (2013):
  • Gregory, Mark , Mounir Kehal, and Irena Descubes, « Mentored action learning applied to personal knowledge management – a research in progress. » (in press) UKAIS International Conference 2012 (2012):
  • Descubes, Irena , « Factors Influencing Biofuel Purchase Intention. » , International Days of Statistics and Economics at VŠE, Prague (2012):
  • Descubes, Irena , « Humanitarian Assistance & Disaster Recovery in Afghanistan: Ongoing Debate on Best Instruments from Czech Perspective. » Knowledge Systems for Coalition Operations (KSCO) (2012):
  • Descubes, Irena , « Main Macroeconomic Approaches to the Currency Rate – the Middle European Issue. » 12th Special Focus Symposium on ICESKS : Information,Communication and Economic Science in the Knowledge Society (2011):
  • Gregory, Mark and Irena Descubes, « Personal knowledge management: PIMS/IIS/UGIS – A research in progress. » International Days of Statistics and Economics at VŠE. Prague (2011):
  • Descubes, Irena , « Carsharing: what are the actionable green nudges in urban areas? » 12th Special Focus Symposium on ICESKS: Information, Communication and Economic Sciences in the Knowledge Society (2011):
  • Descubes, Irena and Yann Truong, « The Diffusion of High-Tech Social Innovations Among Senior Consumers. » International Days of Statistics and Economics at VŠE (2011):
  • Descubes, Irena and Yann Truong, « The Diffusion of High-Tech Social Innovations Among Senior Consumers. » International Days of Statistics and Economics at VŠE (2011):
  • Descubes, Irena , « New Social Movements and Consumer Resistance to Hypermarket Retail in the Czech Republic: Case NESEhnutí. » 16th International Conference on Corporate and Marketing Communications, Athens University of Economics and Business (2011):
  • Gregory, Mark and Irena Descubes, « Structured Reflexion in Information Systems Teaching and Research. » UK Academy for Information Systems 16th Annual International Conference and PhD Consortium 2011, St Catherine’s College Oxford University (2011):
  • Gregory, Mark and Irena Descubes, « Data, Information and Knowledge: a Candid and Pragmatic Discussion. » Special Focus Symposium on 10th ICESKS: Information, Communication, and Economic Sciences in the Knowledge Societ (2010):
  • Descubes, Irena , « Nejsme lhostejní: etické spotřebitelské chování. » Jak se zastavil a změnil svět », Fakulta podnikohospodářská, VSE Praha (2010):
  • Descubes, Irena , « Firma zároveň podnikatelská a sociální v období krize: britský a francouzský model. » 4. ročník mezinárodních statisticko-ekonomických dnů na VSE v Praze (2010):
  • Descubes, Irena , « Potential threats of further enlargement of the European Union: Position of France. » , International Days of Statistics and Economics at VŠE, Prague (2009):

 

Non-Refereed Articles

Articles in Professional Journals

  • McNamara, T. and Descubes I. (2017). “Why marketing targeted at gay and lesbian consumers often misses its mark.”, March 3rd, 2017. Top 5th article read in 2017: https://www.marketingmag.com.au/hubs-c/looking-back-top-10-opinion-articles-2017/
  • McNamara, T. and Descubes, I. (2015) “Scandinavian Airlines challenges the European economy with a new marketing platform”, MarketingMag, July 23rd.
  • McNamara, T. and Descubes, I. (2014) “IKEA’s expansion into India: Will its unique service experience be accepted?” Marketing
  • Mag, November 25th.Descubes, I. and McNamara, T. (2014) “Using theatre based learning to change corporate culture” Training Magazine, October 1st.

Basic or Discovery Scholarship

  • Gregory, Mark and Irena Descubes, « Understanding PIMS: Personal Information Management System. » Research Journal of Economics, Business and ICT (2011):

Chapters, Cases, Readings, Supplements

  • Descubes, I., McNamara, T. and C. Claasen. Misplaced incentives? Large-scale fraud involving cross-selling and bogus accounts at Wells Fargo. Under review with Business in Ethical Focus: Case Book, ed. Alex Sager, Broadview Press
  • Claasen C., McNamara, T. and I. Descubes. The Mondragon Group and Worker Cooperatives: The Best Kept Secret That Corporate Managers Don’t Want You to Know About? Under review with Business in Ethical Focus: Case Book, ed. Alex Sager, Broadview Press.
  • McNamara, T., Descubes, I. and C. Claasen. Misplaced incentives? Large-scale fraud involving cross-selling and bogus accounts at Wells Fargo. Under review with Business in Ethical Focus: Case Book, ed. Alex Sager, Broadview Press
  • McNamara, T., McNamara, T. and C. Claasen. Misplaced incentives? Large-scale fraud involving cross-selling and bogus accounts at Wells Fargo. Under review with Business in Ethical Focus: Case Book, ed. Alex Sager, Broadview Press
  • Descubes I. (2016) Kapitola 5: Udržitelný rozvoj versus růst globalizace (Sustainable development versus globalization and economic growth). In Soukup, J. a kol. Zdroje a perspektivy rozvoje evropských ekonomik na počátku 21. století v kontextu soudobé globalizace. Albatros Media. Praha 2015, ISBN 978-80-7261-000-0.
  • McNamara, T. and Descubes, I. (2016). Can IKEA adapt its service experience to India? Emerald Emerging Markets Case Studies.Descubes I. (2015).
  • Responsible business and social entrepreneurship in the Czech Republic. In Wayne Visser. The world guide to sustainable enterprise: A country-by-country analysis of responsible business and social entrepreneurship, Greenleaf Publishing.
  • McNamara, T. and Descubes, I. (2016). Case Study 3: “Citibank and CDOs”. In Business in Ethical Focus: An Anthology, 2nd Ed., ed. Fritz Allhoff, Alex Sager and Anand Vaidya, Broadview Press.
  • McNamara, T. and Descubes, I. (2016). Chapter 19 Mini-Case “Maybach: The rise, fall, and (possible) rise again of a luxury icon”. In Principles and practice of marketing 8th ed., by Jobber, D. and Ellis-Chadwick, F., McGraw-Hill Publishers.
  • McNamara, T. and Descubes, I. (2016). Chapter 22 Mini-Case “SAS and marketing strategy: Success is in the details. In Principles and practice of marketing 8th ed., by Jobber, D. and Ellis-Chadwick, F., McGraw-Hill Publishers.
  • McNamara, T. and Descubes, I. (2015), Chapter 4 Case Study “H&M and Social Media: An effective market research tool”. In Foundations of Marketing, 5th ed., by Fahy, J. and Jobber, D., McGraw – Hill PublishersMcNamara, T. and Descubes, I. (2015). Chapter 7 Case Study “IKEA: A unique service experience. In Foundations of Marketing”, 5th ed., by Fahy, J. and Jobber, D., McGraw – Hill Publishers
  • McNamara, T. and Descubes, I. (2014), Chapter 9 Case Study “IKEA and Service – Will people in India be happy assembling their own furniture?”. In Principles and practice of marketing 8th ed., by Jobber, D. and Ellis-Chadwick, F., McGraw-Hill Publishers.
  • McNamara, T. and Descubes, I. (2014), Chapter 19 Case Study “Maybach – The rise, fall, and (possible) rise again of a luxury icon”. In Principles and practice of marketing 8th ed., by Jobber, D. and Ellis-Chadwick, F., McGraw-Hill Publishers.
  • McNamara, T. and Descubes, I. (2014)., Chapter 5 Closing Case: If you knew where that new sweater came from you might not wear it. Working conditions in Bangladesh’s factories. In International Business – Global Edition, 10th ed., by Hill, C., McGraw – Hill Publishers.
  • McNamara, T. and Descubes, I. (2014), Chapter 10 Opening Case: Restrictions on capital flows are growing. But are all capital flows alike?. In International Business – Global Edition, 10th ed., by Hill, C., McGraw – Hill Publishers.
  • Descubes I. and Harrisson P. (2014), Chapter 19: Management Focus “Talent development at Samsung: International, but not international enough?” In Strategic Management: Text and Cases – Global Edition, 7th ed., by Hill, C., McGraw – Hill Publishers.
  • Harrisson P. and Descubes I. (2014), Chapter 4 The United Arab Emirates: 1 country, 7 states – many cultural concerns. In Strategic Management: Text and Cases – Global Edition, 7th ed., by Hill, C., McGraw – Hill Publishers.
  • Descubes, I. and McNamara, T. (2014). Chapter 2 Learning From Mistakes: Australia’s Olive Revolution: Cigarette giants tremble. In Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
  • Descubes, I. and McNamara, T. (2014), Chapter 8 Issues for Debate: Rebranding the city of Košice: From industrial eye sore to hotbed of creativity?” In Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
  • Descubes, I. and McNamara, T. (2014), Chapter 10 Strategy Spotlight 10.5: National Geographic: Saving the planet is its strategy” In Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
  • Descubes, I. and McNamara, T. (2014), Chapter 12 Issues for Debate: Citizen-riders speak up and crowdsource the Pibal” in Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
  • McNamara, T. and Descubes, I. (2014), Chapter 3 Learning From Mistakes: Mercedes Benz and the failure of the Maybach: A question of too much luxury or not enough? In Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
  • McNamara, T. and Descubes, I. (2014), Chapter 3 Strategy Spotlight 3.2: The power of crowds: Crowdsourcing comes of age. In Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
  • McNamara, T. and Descubes, I. (2014), Chapter 11 Learning From Mistakes: GlaxoSmithKline’s problems in China: Not what the doctor ordered. Iin Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
  • McNamara, T. and Descubes, I. (2014), Chapter 11 Issues for Debate: Ethically made clothing. You wear it but how do you really know it’s been made ethically? In Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
  • McNamara, T. and Descubes, I. (2014), Chapter 11 Strategy Spotlight 11.7: Employee empowerment at GE. In Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
  • McNamara, T. and Descubes, I. (2014), Chapter 11 Strategy Spotlight 11.9: The IKEA way or the IWAY” in Strategic Management Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
  • McColl, R. & Descubes, I. (2014), A bike to rent just whenever and wherever you want it?. In Adrian Palmer, Principles of Services Marketing, 7th edition. McGraw-Hill..
  • Descubes, I. (2014), Pedagogical online activities for Chapter 7: Strategies for international growth, Strategic Management: concepts and cases by Arthur A. Thompson, Jr. & A.J. Strickland III (12th ed.). McGraw – Hill.
  • McColl, R. & Descubes, I. (2012), Le VéloSTAR: Improving the World’s First Automated Bike Rental System. (Case – 512-058-1, DVD – 512-058-3 and TN 512-058-8). ecch.
  • McNamara, T. & Descubes, I. (2012), Exercising Strategy – Attention shoppers: Nervous breakdown in progress on aisle 5. In Human Resources Management – International Edition by Noe (8th ed.). McGraw – Hill.
  • McNamara, T. & Descubes, I. (2012), Evidence Based HR – Don’t feel like going to work today? Not a problem. In Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill.
  • McNamara, T. & Descubes, I. (2012), Exercising Strategy – Do you need a compliant labour force willing to work 7 days a week for pennies a day? Call us. In Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill.
  • McNamara, T. & Descubes, I. (2012), Managing People – Porsche: Where high performance meets low cost labour. In Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill.
  • McNamara, T. & Descubes, I. (2012), Pay Structure Decisions – Oil, diamonds and … computers? The emergence of a new cartel. In Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill.
  • Descubes, I. & McNamara, T. (2012), The Analysis and Design of Work – Daily stand-up meetings: an agile management tool. In Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill.
  • Descubes, I. & McNamara, T. (2012), Recognizing Employee Contributions with Pay – Carrots and sticks aren’t cutting it anymore!. In Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill.
  • McColl, R. & Descubes, I. (2011), Making Bikes Accessible to All? ». In Adrian Palmer, Principles of Services Marketing, 6th edition. McGraw-Hill.

Presentations of Refereed Papers

International

  • Descubes, I. and McNamara, T. (2016). “SMEs versus listed companies: on equal footing when confronted with a mergers and acquisition organizational culture integration challenge?”. 10th International Days of Statistics and Economics at VŠE, Prague, Czech Republic, 8th-10th September.
  • Claasen, C., Descubes, I. and McNamara, T. (2016), “Discourse and ethics in a controversial industry: Trophy hunting in Namibia”. The 32nd EGOS Colloquium, Naples, Italy, 7th-9th July.
  • Descubes, I. and McNamara, T. (2015), “The Consumer Engagement Process As It Relates To A Brand’s Revival Strategy”, 9th International Days of Statistics and Economics at VŠE, Prague, Czech Republic, 10th -12th September.
  • Descubes, I. and McNamara, T. (2015), “Comportement Entrepreneurial Responsable : Cas de la Feuille d’Érable”, 9e Congrès de l’Académie de l’Entrepreneuriat et de l’Innovation, Entrepreuriat Responsable: Pratiques et Enjeux Théoriques, Audencia Nantes, France, 20th–22nd May.
  • Descubes, I. & McNamara, T. (2014). Eco-citizen Social Enterprise Governance by Emotional Management: The Case of Feuille d’Érable, 8th International Days of Statistics and Economics at VŠE, Prague, Czech Republic, 11th-13th September.
  • McGilchrist, R., Descubes I. & Lépineux, F. Knowledge Representation of Risk and Opportunities Arising from Environmental, Social and Governance issues: a Bayesian Network Approach, 7th International Days of Statistics and Economics at VŠE, Prague, Czech Republic, 19th-21st September.
  • Descubes, I., McNamarra T. (2013). Art-based Learning: Catalyst for Change in Corporate Culture, 7th International Days of Statistics and Economics at VŠE, Prague, Czech Republic, 19th-21st September.
  • Descubes, I., Beatrix-Barbier, Ch. & Rortais, F. (2013). Cross-media advertising strategies: implications for relationship marketing, 21st International Colloquium in Relationship Marketing, Rennes, France, 16th-18th September.
  • Descubes, I. (2013). FreeAid: Business students for Not-for-profits. 6th International Barcelona Conference on Higher Education -Let’s build transformative knowledge to drive social change, 13th-15th May.
  • Kitchen, P., Tourky, M. & Descubes, I. (2013). The Elaboration Likelihood Model Revisited: A 21st Century Perspective. 18th International Conference on Corporate and Marketing Communications, University of Salerno, Italy. 11th-12th April.
  • Gregory, M., Kehal, M., & Descubes, I. (2012). Mentored action learning applied to personal knowledge management – a research in progress. UKAIS 2012: 2012 Conference of the United Kingdom Academy for Information Systems, Oxford, United Kingdom. 27th-28th March.
  • Descubes, I. (2012). Humanitarian Assistance & Disaster Recovery in Afghanistan: Ongoing Debate on Best Instruments from Czech Perspective. Knowledge Systems for Coalition Operations (KSCO), Pensacola, Florida, 15th-17th February.
  • Descubes, I. (2011). Main Macroeconomic Approaches to the Currency Rate – the Middle European Issue. 12th Special Focus Symposium on ICESKS : Information,Communication and Economic Science in the Knowledge Society, Zagreb, Croatia, 10th-12th November.
  • Descubes, I. (2011). Carsharing: what are the actionable green nudges in urban areas? 12th Special Focus Symposium on ICESKS: Information, Communication and Economic Sciences in the Knowledge Society, Zagreb, Croatia, 10th-12th November.
  • Descubes, I. & Truong, Y. (2011). The Diffusion of High-Tech Social Innovations Among Senior Consumers. International Days of Statistics and Economics at VŠE, Prague, Czech Republic, 15th-17th September.
  • Gregory, M. & Descubes, I. (2011). Personal knowledge management: PIMS/IIS/UGIS – A research in progress. International Days of Statistics and Economics at VŠE. Prague, Prague, Czech Republic, 15th-17th September.
  • Descubes, I. (2011). New Social Movements and Consumer Resistance to Hypermarket Retail in the Czech Republic: Case NESEhnutí. 16th International Conference on Corporate and Marketing Communications, Athens University of Economics and Business, Athens, Greece, 20th-22nd April.
  • Descubes, I. (2011). How to offer a delicious yet economically reasonable organic cuisine at schools. Conference Forum for Sustainable Business, Prague, Czech Republic, Prague, Czech Republic, 14th April.
  • Gregory, M. & Descubes, I. (2011). Structured Reflexion in Information Systems Teaching and Research. UK Academy for Information Systems 16th Annual International Conference and PhD Consortium 2011, St Catherine’s College Oxford University, Oxford, United Kingdom, 10th-13th April.
  • Gregory, M. & Descubes, I. (2010). Data, Information and Knowledge: a Candid and Pragmatic Discussion. Special Focus Symposium on 10th ICESKS: Information, Communication, and Economic Sciences in the Knowledge Society, Zagreb, Croatia, 11th-13th November.
  • Descubes, I. (2010). Nejsme lhostejní: etické spotřebitelské chování. Jak se zastavil a změnil svět, Fakulta podnikohospodářská, VSE Prague, Czech Republic, 15th October.
  • Descubes, I. (2010). Firma zároveň podnikatelská a sociální v období krize: britský a francouzský model. 4. ročník mezinárodních statisticko-ekonomických dnů na VŠE v Praze, Prague, Czech Republic, 15th-17th September.
  • Descubes I. (2009), Potential Threats of Further Enlargement of the European Union: Position of France, International Statistics and Economics Conference, University of Economics, 11th-13th September.