Dr CHUANG Fu-Mei

Associate Professor

Pôle : Marketing

Nationalités :

Qualifications

  • PhD in Marketing and Strategy, Cardiff University Business School, UK (2008)
  • Post-Graduate Diploma in Social Science Research Methods, Cardiff University, UK (2004)

Teaching

  • Marketing of New Products
  • Marketing Research Method
  • New Product Development

Research interests

  • Product Innovation and Management
  • Product-Market Strategy
  • Entrepreneurial Strategy and Competitive Dynamics
  • Technological Innovation and Marketing Learning
  • Global Marketing Strategy
  • Business Model
  • Multivariate Analyses
  • Structural Equation Modeling

Work experience

Academic

  • Accociate professor, Marketing Academic Area, Rennes School of Business (August 2015 – Present)
  • Research Officer (Jun 2012 – Jun 2015), The School of Business and Economics, Loughborough University, UK
  • Research Associate (Jul 2008 – May 2012), The School of Business and Economics, Loughborough University, UK
  • MBA Tutor (Oct 2004- Jun 2008), Cardiff University Business School, UK

Non-Academic

  • International Business and Marketing Consultant, The World Trade Centre in Taipei, Taiwan

Awards and honours

  • Haynes Prize for the Most Promising Scholar(s) Nominee: Academy of International Business (AIB) Annual Meeting in Vancouver 2014
  • Best Paper Award (New Product Design and Development, Product Management and Entrepreneurship Track): American Marketing Association (AMA) Summer Marketing Educators Conference in San Francisco 2011
  • Track Section Chair, Global Marketing Conference at Seoul 2012
  • Track Section Chair, American Marketing Association (AMA) Summer Conference 2011
  • Track Section Chair, European Marketing Academy (EMAC) Conference 2009

Intellectual contributions

Refereed Proceedings

Market Orientation and New Product Development Practice in Chinese High Technology Industry

Auteurs :Chuang, Fu-Mei Publié dans :Summer Marketing Educators' Conference Date :2016

Entrepreneurship Learning and Creativity of New Ventures

Auteurs :Chuang, Fu-Mei Publié dans :Annual Meeting in New Orleans Date :2016

An Evaluation of the Moderating Effects of Financial Resources and Competitive Intensity

Auteurs :Nathaniel Bo so, Fu-Mei Chuang, Samuel Adjei, Richard B. Yeboah Publié dans :Academy of International Business (AIB) Annual Meeting 2014 Date :2014

International Entrepreneurship Learning of Born Global

Auteurs :Fu-Mei Chuang, Joanne Hsieh Publié dans :Academy of International Business (AIB) Annual Meeting Date :2013

The Market-Based Learning and Product Development Competence Paradox in Product Innovation

Auteurs :Fu-Mei Chuang, Matthew J. Robson, Robert E. Morgan Publié dans :Global Marketing Conference Date :2012

Developing Marketing Program Creativity in Chinese High Technology Ventures

Auteurs :Fu-Mei Chuang, Robert E. Morgan, Matthew J. Robson Publié dans :Summer Marketing Educators Conference Date :2011

Modes of Organizational Learning and Creativity in Chinese High Technology Ventures

Auteurs :Fu-Mei Chuang, Robert E. Morgan, Matthew J. Robson Publié dans :31st Annual International Conference Date :2011

Creativity and Innovation of New Technology Ventures

Auteurs :Fu-Mei Chuang, Robert E. Morgan, Matthew J. Robson Publié dans :Annual Conference Proceedings Date :2011

The Effects of Business Climate and Strategic Orientation Proceedings

Auteurs :Fu-Mei Chuang, Robert E. Morgan, Matthew J. Robson Publié dans :38th Annual Conference of the European Marketing Academy Date :2009

The Contingent Value of Stage-Gate Capabilities for New Product Performance in Chinese

Auteurs :Fu-Mei Chuang, Matthew J. Robson, Robert E. Morgan, Mark Toon Publié dans :Academy of Marketing (AM) Annual Conference Date :2008

Assessment of Interorganisational Governance Types: Multidimensionality and Repeated Ties

Auteurs :oon, M., Robson, M.J., Morgan, R.E. and Fu-Mei Chuang Publié dans :British Academy of Management (BAM) Annual Conference Date :2008