Teaching
- Service Marketing
- Strategic Marketing
- Research Methodology
Qualifications
- Doctor of Education, RMIT University, Melbourne, Australia
- Master of Business,Graduate School of Business, RMIT University, Melbourne, Australia
- Bachelor of Business (Marketing), Monash University, Victo
- Ph.D. , 2002
Service
Service to the Profession: Reviewer – Article / Manuscript
- 2015 – European Journal of Marketing
Service to the Institution
- 2010-2011 – College Assignments Member:Research Committee
- 2011-2012 – University Assignments Other Institutional Service Activities:Presentation to Prepas students from Poitiers
Editor: Academic PRJ
- 2014 – Journal of Marketing Communications. Member of the
Editorial Review Board
- 2014 – International Journal of Advertising. Member of Editorial Review Board
Service to the Community Member of a Committee
- 2013 – Board Member BoxHill Institute TAFE
Research Interest
- The effect of verbalised emotions on loyalty in written complaints.
- The effects of service guarantees and recovery type on service evaluations after a service recovery.
- Marketing services – service quality, customer satisfaction and loyalty.
- Digital media and advertising
Work Experience
Academic
- Full Professor, Marketing Pole Area, Rennes School of Business (2000 – Present).
Intellectual contributions
Refereed Articles Discipline-Based Scholarship
The effects of medium and sequence on personality trait assessments in face-to-face and videoconference selection interviews: Implications for HR analytics
Auteurs :Michelotti, M., McColl, R., Puncheva,P., Clarke, R., McNamara, T. Publié dans :Human Resource Management Journal, https://doi.org/10.1111/1748-8583.12425 Date :2021
Memoryscape: how managers can create lasting customer experiences
Auteurs :McColl, R., Mattsson, J. and Charters, K. Publié dans :Journal of Business Strategy, https://doi.org/10.1108/JBS-02-2021-0031 Date :2021
Estimating cannibalizing effects of sales promotions: The impact of price cuts and store type
Auteurs :McColl, R., MacGilchrist, R., Shuddhasattwa, R. Publié dans :Journal of Retailing and Consumer Services, Volume 53, 101982 Date :2020
Luxury fashion and sustainability: looking good together
Auteurs :Campos Franco, J., Hussain, D. and McColl, R. Publié dans :Journal of Business Strategy, https://doi.org/10.1108/JBS-05-2019-0089 Date :2019
Sorry, could you repeat the question? Exploring video-interview recruitment practice in HRM.
Auteurs :McColl, R., Michelotti, M Publié dans :Human Resource Management Journal, Volume 29, Issue 4, pp. 637-656 Date :2019
Service guarantees as a base for positioning in B2B
Auteurs :McColl, R., Truong, Y., La Rocca, A. Publié dans :Industrial Marketing Management, Vol 81, pp. 78-86 Date :2019
How the Chinese really negotiate: observations from an Australian-Chinese trade negotiation.
Auteurs :McColl, R., Descubes, I., Elahee, M Publié dans :Journal of Business Strategy, Vol. 38, N°. 6, 2017, pp. 38-46 Date :2017
The Elaboration Likelihood Model: Review, Critique and Research Agenda
Auteurs :Kitchen, Philip, Gayle Kerr, Don Schultz, and Rod McColl Publié dans :European Journal of Marketing 48 Date :2014
The Elaboration Likelihood Model: Review, Critique and Research Agenda
Auteurs :Kitchen, Philip, Gayle Kerr, Don Schultz, and Rod McColl Publié dans :European Journal of Marketing Date :2014
The effects of Facial Attractiveness and Gender on Customer Evaluations during Web-Video Interface Sales Encounter
Auteurs :McColl, R. and Y. Truong Publié dans :Journal of Personal Selling & Sales Management 33. (2013 Date :2013
Intrinsic Motivations, Self-Esteem, and Luxury Good Consumption
Auteurs :Truong, Yann and Rod McColl Publié dans :Journal of Retailing and Consumer Services 18 Date :2011
Intrinsic motivations, self-esteem and luxury goods consumption.
Auteurs :Truong, Yann and Rod McColl Publié dans :Journal of Retailing and Consumer Services 18 Date :2011
Common mistakes in designing and implementing service guarantees
Auteurs :McColl, R. & Mattson, J. Publié dans :Journal of Services Marketing Date :2011
Intrinsic motivations, self-esteem and luxury goods consumption
Auteurs :Truong, Y. & McColl, R Publié dans :Journal of Retailing and Consumer Services Date :2011
Lessons in designing and implementing service guarantees
Auteurs :McColl, R. & Mattsson, J Publié dans :Journal of Services Marketing Date :2011
Practitioner perceptions of advertising strategies for digital media.
Auteurs :International Journal of Advertising Publié dans :Truong, Y., McColl, R., & Kitchen, P Date :2010
Uncovering the relationship between aspirations and luxury brand preference.
Auteurs :Truong, Y., McColl, R., & Kitchen, P Publié dans :Journal of Product and Brand Management, 19 Date :2010
New luxury positioning and the emergence of masstige brands
Auteurs :Truong, Y., McColl, R., & Kitchen, P Publié dans :Journal of Brand Management Date :2009
Testing US advertising belief and attitude measures in France.
Auteurs :Truong, Y., McColl, R., & Descubes, I Publié dans :Journal of Euromarketing Date :2009
The effects of facial attractiveness and gender on customer evaluations during web-video interface sales encounters.
Auteurs :McColl, R. & Truong, Y Publié dans :Journal of Personal Selling & Sales Management. Date :2009
Status and conspicuousness - Are they related? Strategic marketing implications for luxury brands
Auteurs :Truong, Y., Simmons, G., & McColl, R. Publié dans :Journal of Strategic Marketing Date :2008
Refereed Proceedings Discipline-Based Scholarship
Moving Forward in Customer Experience Memory Research
Auteurs :McColl, Rod Publié dans :25th International conference on Recent Advances in Retailing and consumer Services Science, Madeira , Portugal, July 2018 Date :2018
Measuring cannibalization effects during sales promotions
Auteurs :McColl, Rod , Renaud MacGilchrist, and Shuddha Rafiq Publié dans :ANZMAC, Melbourne, Australia, December 2017 Date :2017
Service Memory: Understanding its Theoretical Foundations
Auteurs :McColl, Rod Publié dans :SARMAC 2015 Victoria BC, Canada June 24-27 Date :2015
The Elaboration Likelihood Model Revisited: A 21st Century Perspective.
Auteurs :Kitchen, Philip and M Tourky Publié dans :18th International Conference on Corporate and Marketing Communications (2013) Date :2013
Thanks for the memories. Towards a model of service experience memories
Auteurs :McColl, Rod and Jan Mattsson Publié dans :Academy of Marketing Science Date :2013
Exploring the Use of Humour in French Television Advertising and Attitudes of Practitioners Towards Its Use
Auteurs :Kitchen, Philip and M Leborgne Publié dans :18th International Conference on Corporate and Marketing Communications Date :2013
The Elaboration Likelihood Model Revisited: A 21st Century Perspective
Auteurs :Kitchen, Philip and M Tourky Publié dans :18th International Conference on Corporate and Marketing Communications Date :2013
Exploring the nexus between corporate patriotic appeal and corporate reputation: A multi-stakeholder analysis.
Auteurs :Puncheva-Michelotti, Petya, Rod McColl, and Marco Michelotti Publié dans :17th International Conference on Corporate and Marketing Communication Date :2012
How facial attractiveness impacts web-video experiences
Auteurs :McColl, Rod and Yann Truong Publié dans :ANZMAC Australian and New Zealand Marketing Academy, Adelaide, December 3-5 (2012) Date :2012
Assessing the impact of alternative sales promotions on promoted products in the presence of the equivalent non-promoted product: A pilot study
Auteurs :MacGilchrist, Renaud and Rod McColl Publié dans :6th Annual Conference of International Days of Statistics and Economics, Pr Date :2012
The role of emotions and time on service experience memories
Auteurs :McColl, Rod, Jan Mattsson, and Renaud MacGilchrist Publié dans :19th International Conference on Recent Advances in Retailing and Consumer Services Science Date :2012
Understanding service memories
Auteurs :McColl, Rod and Jan Mattsson Publié dans :AMA SERVSIG, International Service Research Conference, Helsinki, June 7-9 (2012) Date :2012
Lessons in designing and implementing service guarantees.
Auteurs :International Service Research Conference, Helsinki, June 7-9 (2012) • McColl, Rod and Jan Mattsson Publié dans :International Conference on Recent Advances in Retailing and Consumer Services Science Date :2011
Common mistakes in service guarantees
Auteurs :McColl, R Publié dans :18th International Conference on Recent Advances in Retailing and Consumer Services Science Date :2011
Lessons in designing and implementing service guarantees.
Auteurs :International Conference on Recent Advances in Retailing and Consumer Services Science. Publié dans :McColl, R. & Mattsson, J Date :2011
Intrinsic Motivations, Self-Esteem and Luxury Goods Consumption.
Auteurs :Truong, Y. & McColl, R. Publié dans :Global Marketing Conference Date :2010
The Impact of Facial Appearance During an Online Service Recovery
Auteurs :McColl, R. Publié dans :International Conference on Recent Advances in Retailing and Consumer Services Science. Date :2009
New Luxury Brand Positioning
Auteurs :McColl, R., Truong, Y., & Darricotte, A Publié dans :Academy of Marketing Conference Date :2008
New Luxury Brand Positioning
Auteurs :McColl, R., Truong, Y., & Darricotte, A Publié dans :Academy of Marketing Conference Date :2008
Brand Promotion in the Global Economy is More about Country of Design, than Country of Manufacture.
Auteurs :McColl, R. & Callaghan, B Publié dans :International Conference on Corporate and Marketing Communications. Date :2008
Exploring the Dynamics of Customer Satisfaction Drivers.
Auteurs :McColl, R. & Callaghan, B Publié dans :SERVSIG International Research Conference Date :2008
Using Service Expectations to Segment Brokerage Clients
Auteurs :McColl, R., Callaghan, B., & Darricotte, A Publié dans :15th International Conference on Recent Advances in Retailing and Consumer Services Science, Zagreb, Croatia, July, 14-17 Date :2008
Chapters, Cases, Readings, Supplements Case
'Le VéloSTAR: Improving the World's First Automated Bike Rental System' - Case Study"
Auteurs :McColl, Rod and Irena Descubes Publié dans :ECCH. European Case Clearing House Date :2012
Le VéloSTAR: Improving the World's First Automated Bike Rental System - DVD
Auteurs :McColl, Rod and Irena Descubes Publié dans :ECCH. European Case Clearing House Date :2012
Le VéloSTAR: Improving the World's First Automated Bike Rental System - Teaching note
Auteurs :McColl, Rod and Irena Descubes Publié dans :ECCH. European Case Clearing House Date :2012
Making Bikes Accessible to All?
Auteurs :McColl, R Publié dans :Principles of Services Marketing,6th edition. McGraw-Hill. Date :2011
Chapter
Teaching and learning in an environment challenged by cultural diversity
Auteurs :McColl, R. & Darricotte, A Publié dans :Enhancing the International Learning Experience. R. Atfield, P. Kemp P. (eds) Oxford Brookes University. Date :2008
