Dr HUSSAIN Dildar

Associate Professor

Pôle : Marketing

Nationalités :

Teaching

  • Brand Management
  • Franchising Strategy & Business Operations
  • Market Entry Decision
  • Services Marketing Management
  • International Strategy
  • Fundamentals of Strategic Management
  • Marketing Management (Marketing Simulation)

Research Interest

  • Franchising
  • Brand Management
  • Social Media Marketing
  • Luxury Marketing
  • Services Marketing

Qualifications

  • Ph.D., University of Vienna, Austria, 2011

Service

Service to the Institution

  • Program Manager – M.Sc. ILBM
  • Supervision of Ph.D. and D.B.A. Students
  • Supervision of M.Sc. Students

Service to Profession

  • Reviewer for Journal of Small Business Management, Small Business Economics Journal, International Journal of Retail & Distribution Management, International Journal of Emerging Markets, Journal of Marketing Communications, International Journal of Business Performance Management, Journal of Quality & Technology Management, Pakistan Economic and Social Review, International Society of Franchising Conference, Academy of Management Conference, and International Corporate and Marketing Communication Conference.
  • 2017 – Keynote Speaker and Discussant, International Conference of Management, Business & Technology.
  • 2015, 2013, 2009 – Discussant and Session Chair, International Annual Society of Franchising (ISoF) Conference.
  • 2015, 2013, 2009 – Discussant and Session Chair, International Conference on Economics and Management of Networks.
  • 2014 – Discussant and Session Chair, International Conference on Entrepreneurship and Business Management.
  • 2014 – Discussant and Session Chair, International Workshop on Franchising, Retail & Service Chains.
  • 2012 – Presentation at a Community Meeting (Lycée de la Merci).

Work Experience

Academic

  • Associate Professor, Rennes School of Business (September, 2016 – Present)
  • Assistant Professor, Rennes School of Business (January, 2012 – August, 2016)
  • Adjunct Faculty, University of Vienna (February, 2011 – January, 2012)
  • PhD Fellow, University of Vienna (March, 2007 – February, 2011)

Non Academic

  • Operations Manager, Faysal Bank Limited (June, 2004 – December, 2006)
  • Officer, Askari Bank Limited (November, 2002 – June, 2004)
  • Officer, First Standard Investment Bank Limited (September, 2001 – November, 2002)

Intellectual contributions

Articles in Refereed Journals

  • Organizational capabilities and multi-unit franchising: Evidence from Germany and Switzerland.
    Authors: Hussain, D., Srekovic, M. & Windsperger, J.
    Published in: Small Business Economics, In Press.
    Year: 2017
  • Value creation and appropriation following M&A: A data envelopment analysis.
    Authors : Rahman, M., Lambkin, M. & Hussain, D.
    Published in: Journal of Business Research, 69(12), 5628-5635.
    Year: 2016
  • Why do firms adopt Enterprise Risk Management (ERM)? Empirical evidence from France.
    Authors : Khan, M.J., Hussain, D. & Mehmood, W.
    Published in: Management Decision, 54(8), 1806-1907.
    Year: 2016
  • An investigation of the independent small business owners’ perceptions of franchisee relationships.
    Authors : Perrigot, R., Hussain, D. & Windsperger, J.
    Published in: International Journal of Retail & Distribution Management, 43(8), 693-711.
    Year: 2015
  • Trust and the tendency towards multi-unit franchising: A relational governance view.
    Authors : Greissmair, M., Hussain, D. & Windsperger, J.
    Published in: Journal of Business Research, 67(11), 2337-2345.
    Year: 2014
  • Online video advertisement avoidance: Can interactivity help?
    Authors : Hussain, D. & Lasage, H.
    Published in: Journal of Applied Business Research, 30(1), 43-50.
    Year: 2014
  • Using a multi-theoretical framework to explain multi-unit franchising.
    Authors : Hussain, D., Perrigot, R., Mignonac, K., El Akermi, A. & Herrbach, O.
    Published in: Managerial and Decision Economics, 34(3), 161-169.
    Year: 2013
  • Multi-unit franchising: A property rights view.
    Authors : Hussain, D. & Windsperger, J.
    Published in: European Journal of Law and Economics, 35(2), 169-185.
    Year: 2013
  • Multi-unit franchising: A comparative case analysis.
    Authors : Hussain, D. & Windsperger, J.
    Published in: Journal of Applied Business Research, 27(1), 103-112.
    Year: 2012
  • Multi-unit ownership strategy in franchising: Development of an integrative model.
    Authors : Hussain, D. & Windsperger, J.
    Published in: Journal of Marketing Channels, 17(1), 3-31.
    Year: 2010
  • Making strategic networks pluralistic neighborhoods.
    Authors : Yaqub, M. Z., Hussain, D. & Yaqub, R.M.S.
    Published in: The International Journal of Knowledge, Culture, and Change Management, 9(2), 113-128.
    Year: 2009

Chapters, Cases, Readings, & Supplements

  • Multi-unit franchising: Organizational capabilities and transaction cost explanations.
    Authors : Hussain, D. & Windsperger, J.
    Published in: Interfirm Networks: Cooperatives, Franchising and Strategic Alliances (pp. 35-55), Heidelberg: Springer.
    Year: 2015

Presentations of Refereed Articles at International Conferences

  • Luxury marketing strategy: Anti-laws of marketing.
    Authors : Hussain, D.
    Presented at: International Conference on Management, Business and Technology, Lahore, Pakistan.
    Year: 2017
  • An empirical investigation of franchisees’ multi-unit ownership strategy.
    Authors : Hussain, D. & Monteiro, H.
    Presented at: 9th International Conference on Marketing, Cluj-Napoca, Romania.
    Year: 2016
  • Competitive advantage through corporate social responsibility in franchising.
    Authors : Gorovaia, N. & Hussain, D.
    Presented at: 30th Annual International Society of Franchising Conference, Groningen, The Netherlands.
    Year: 2016
  • Multi-unit ownership strategy in franchising: An empirical investigation of franchisees’ perspective.
    Authors : Hussain, D. & Monteiro, H.
    Presented at: International Workshop on Franchising & Distribution Networks in Emerging Countries, Saint-Etienne, France.
    Year: 2016
  • Corporate social responsibility and brand competitiveness: The case of franchising.
    Authors : Gorovaia, N. & Hussain, D.
    Presented at: 7th International Conference on Economics and Management of Networks, Cape Town, South Africa.
    Year: 2015
  • Organizational Capabilities and Multi-unit Franchising: Evidence from Germany and Switzerland.
    Authors : Hussain, D. & Windsperger, J.
    Presented at: 29th Annual International Society of Franchising Conference, Oviedo, Spain.
    Year: 2015
  • Franchise termination: A case study.
    Authors : Hussain, D. & Warraich, M.A.
    Presented at: International Conference on Entrepreneurship and Business Management, Penang, Malaysia.
    Year: 2014
  • Bottled up entrepreneurial capabilities: A case of franchise termination by the franchisee.
    Authors : Hussain, D.
    Presented at: International Workshop on Franchising, Retail & Service Chains, Rennes, France.
    Year: 2014
  • The impact of trust on ownership strategy: The case of multi-unit franchising.
    Authors : Griessmair, M., Hussain, D. & Windsperger, J.
    Presented at: 6th International Conference on Economics and Management of Networks, Agadir, Morocco.
    Year: 2013
  • Using a multi-theoretical framework to explain multi-unit franchising.
    Authors : Hussain, D., Perrigot, R., Mignonac, K., El Akermi, A. & Herrbach, O.
    Presented at: 19th International Conference on Recent Advances in Retailing and Consumer Services Science, Vienna, Austria.
    Year: 2012
  • Multi-unit franchising: Organizational capabilities and transaction cost explanations.
    Authors : Hussain, D. & Windsperger, J.
    Presented at: 26th Annual International Society of Franchising Conference. Fort Lauderdale, Florida: USA.
    Year: 2012
  • Multi-unit ownership strategy in franchising.
    Authors : Hussain, D. & Windsperger, J.
    Presented at: 5th Economics and Management of Networks Conference. Nicosia, Cyprus.
    Year: 2011
  • Multi-unit franchising: Organizational capabilities and transaction cost explanations.
    Authors : Hussain, D. & Windsperger, J.
    Presented at: 25th Annual International Society of Franchising Conference. Boston, Massachusetts: USA.
    Year: 2011
  • Multi-unit franchising: A property rights view.
    Authors : Hussain, D. & Windsperger, J.
    Presented at: 24th Annual International Society of Franchising Conference. Sydney: Australia.
    Year: 2010
  • What makes small business a success or a failure?
    Authors : Hussain, D.
    Presented at: Business and Management Conference. Durban: South Africa.
    Year: 2009
  • Multi-unit franchising: A case study analysis.
    Authors : Hussain, D. & Schromm, C.
    Presented at: 4th International Conference on Economics and Management of Networks. Sarajevo: Bosnia & Herzegovina.
    Year: 2009
  • Franchisor’s tendency to use multi-unit franchising: A conceptual model.
    Authors : Hussain, D.
    Presented at: Academy of Marketing Science World Congress. Oslo: Norway.
    Year: 2009
  • Multi-unit ownership strategy in franchising: Evolution of the multi-unit franchising research and development of an integrative model.
    Authors : Windsperger, J. & Hussain, D.
    Presented at: 23rd Annual International Society of Franchising Conference. San Diego: California, USA.
    Year: 2009